Brand Manager Gastroenterology at Abbvie

About the Role

We are seeking a Patient Journey Lead to join AbbVie. This role focuses on leading the comprehension of patient experience insights across the Brand and In Field Team, developing the Patient Journey, and focusing the Brand Team on the delivery of patient-centric strategies.

Key Responsibilities

• →Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non-HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
• →Secure input and cross stakeholder viewpoints to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies to ensure patient-centricity.
• →Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
• →Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multistakeholder initiatives to meet strategic brand objectives.
• →Ensure all in-field materials, strategies and tactics are aligned to drive momentum of strategic brand objectives.
• →Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
• →Develop, lead and coach direct reports (if applicable), forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities to achieve or exceed brand plan objectives.