Brand Manager - Hematology at Abbvie

Brand Manager (Hematology) Reporting to the Business Unit Director, Oncology Join us as Brand Manager Hematology and play a key role in one of our most promising therapeutic areas. You’ll step into a dynamic, high-performing team recognized for its supportive culture and collaborative spirit. With significant upcoming launches, you’ll have the opportunity to work on a true strategic asset for the company. We invest in your personal development with mentorship, continuous learning, and cross-functional exposure—empowering you to grow your expertise and shape your career in a global, innovative environment. If you’re driven by challenges, eager to lead, and thrive in a super nice team, we want to hear from you! Your role at AbbVie Drive the strategic direction and tactical execution of AbbVie's Hematology brand. Champion patient-centric innovation, elevate the brand story, and strengthen cross-functional collaboration to deliver exceptional stakeholder value. Highlighted Responsibilities: • Strategic Leadership & Planning • Define and execute robust brand strategies and 1-year tactical plans in alignment with global/area objectives. • Analyze market trends, competitor landscape, and unmet needs to identify growth opportunities. • Synthesize insights from cross-functional teams and external partners for proactive decision-making.   • Brand Plan Execution • Translate strategy into impactful projects and targeted campaigns, ensuring all deliverables reinforce the brand’s positioning. • Lead creation and rollout of innovative, multi-channel marketing initiatives that resonate with all stakeholders. • Engage opinion leaders and facilitate stakeholder dialogue to enrich brand strategy. • Oversee development of interactive CLM content and ensure effective implementation and KPI tracking.   • Field Excellence Collaboration • Align in-field materials and activities with strategic goals. • Support the in-field team in segmentation and tactical execution to maximize impact.   • Patient Journey Excellence • Collaborate on building an accurate patient journey by gathering diverse insights and driving cross-stakeholder workshops.   • Financial Management • Co-lead sales forecasting and expense tracking for the brand team. • Ensure budget discipline, ROI measurement, and continuous improvement in marketing investments.