HCP Marketing Manager I/II - Rheumatology at Abbvie

Talent will be hired at a level commensurate with experience. The Marketing Manager I/II, RINVOQ RA HCP Marketing is responsible for designing, developing, and implementing HCP marketing plans and programs needed to accelerate the growth of RINVOQ in Rheumatoid Arthritis, a key brand and indication in Rheumatology. Additionally, you will: • Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position RINVOQ RA for success now and in the future • Support workstreams that have impact across all of Rheumatology including Safety and Access • Foster positive working relationships with the entire RINVOQ RA and Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams • Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve business goalsKey Responsibilities Include: • Show a strong understanding of the patient and HCPs; ensure that all marketing activities align with the target audience's needs • Develop and execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference  • Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance • Work with internal cross functional groups and external partners to ensure integration and consistency of business strategies and regulatory compliance of promotional material • Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives • Identify problems proactively and conceptualize solutions using creativity and innovation • Effectively track and manage marketing budget for area of responsibility • Consistently manage multiple projects to deliver high-quality work product in a timely fashion • Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate • Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment • Proactively support the sales force through ongoing communications of marketing programs • Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etcSignificant Work Activities -Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)