HCV Marketing Manager II at Abbvie

About the Role

The Marketing Manager will lead the brand’s core messaging and brand story work with healthcare professionals (HCPs), including developing marketing materials and evolving marketing campaigns. This role involves strategic and tactical initiatives to drive competitive edge and unlock high growth channels.

Key Responsibilities

• →Lead the development, execution, and optimization of branded HCP websites to support overall marketing strategy and business goals.
• →Manage media planning, buying, and performance analysis across non-personal digital channels to maximize engagement and ROI.
• →Develop and execute non-personal email programs, including segmentation, content development, deployment, and measurement of effectiveness.
• →Drive omni-channel strategy and execution by integrating website, email, media, and additional non-personal tactics to deliver a seamless customer experience across touchpoints.
• →Continuously assess market dynamics, customer behavior, and competitive activities in the fast-paced DAA market to inform strategy and tactical plans.
• →Create and execute market shaping strategies across non-personal channels, leveraging insights from market analysis and competitive activity.
• →Effectively communicate brand vision, strategy, and objectives to internal cross-functional partners to drive brand business goals.
• →Collaborate with analytics partners to measure non-personal campaign effectiveness, identify optimization opportunities, and report outcomes to leadership.
• →Ensure compliance with all relevant regulations and company policies in non-personal communication and digital marketing initiatives.
• →Stay current on digital marketing best practices, emerging technologies, and industry trends to continually elevate non-personal marketing programs.