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Entry LevelFull-time
Salary Range
$13,600 - $18,400 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Marketing Manager to lead the launch of AbbVie's innovative neuroscience assets in the Greater Bay Area. This role will be a core member of the GBA taskforce, responsible for developing and executing brand strategies across designated hospitals.
Key Responsibilities
- →Develop and implement robust launch plans to drive patient, market, and financial outcomes
- →Create compelling next-generation brand experiences by leveraging HCP insights and the patient journey
- →Lead execution of key HCP engagement programs
- →Contribute actively to business planning and strategic marketing processes
- →Apply a comprehensive understanding of financial planning across activities
- →Monitor and manage product-level P&L performance
- →Conduct data analysis to provide regular updates and actionable insights to leadership
- →Coordinate with InterCon Commercial Team for alignment and strategic input
- →Facilitate strong cross-functional collaboration across China, regional, and global teams
Requirements
- ✓Proven experience in marketing within the pharmaceutical industry
- ✓Strong understanding of neuroscience therapeutic area
- ✓Excellent leadership and cross-functional team management skills
- ✓Ability to develop and execute strategic marketing plans
- ✓Experience with financial planning and P&L management
- ✓Data analysis and insights generation capabilities
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About Abbvie
Abbvie is a global biopharmaceutical company specializing in the research, development, and commercialization of innovative therapies. Headquartered in North Chicago, Illinois, the company was founded in 2013 following the spin-off of Abbott Laboratories' pharmaceutical division. Abbvie operates at the forefront of the biotechnology and pharmaceutical industries, focusing on addressing complex diseases and improving patient outcomes through scientific advancement. The company's primary products include treatments for immunology, oncology, and neurology, with its flagship drug, Humira, being one of the best-selling medications globally. Abbvie is known for its robust pipeline of investigational therapies, leveraging cutting-edge research and clinical trials to bring novel treatments to market. Its target audience includes patients, healthcare providers, and payers, with a particular emphasis on those suffering from chronic and life-threatening conditions. Key features of Abbvie's offerings include targeted therapies, personalized medicine approaches, and a commitment to regulatory compliance and safety. Abbvie has achieved significant milestones, including maintaining a leading position in the global pharmaceutical market and generating substantial revenue through its innovative portfolio. The company's unique value proposition lies in its dedication to scientific excellence and patient-centric care, supported by a strong pipeline and strategic investments in research and development. Abbvie's market position is further strengthened by its global reach, collaborative partnerships, and a reputation for delivering transformative therapies.
