Marketing Manager I, Oncology at Abbvie

The Marketing Manager I/II, Oncology is responsible for designing, supporting the development and implementation of personal promotion HCP marketing plans and programs needed to accelerate the growth of ELAHERE. Additionally, you will: • Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position ELAHERE for success now and in the future • Foster positive working relationships with the entire ELAHERE brand marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross franchise marketing teams • Work with various agencies and consultants, key opinion leaders, and co-marketing partners to successfully drive the business and achieve business goalsKey Responsibilities Include: • Develop and execute unique and tailored solutions along the HCP continuum that will support the brand strategic priorities • Execute high-impact go-to market strategies that are innovative, executable, and clinically/financially supported to drive disease state awareness and brand preference  • Requires the ability to understand and integrate customer feedback and research insights, monitoring progress against brand milestones to make strategic recommendations for optimal brand performance • Own the end-to-end tactical resource execution while collaborating with external agency partners and internal cross functional groups, including the material reviewers: regulatory, compliance, medical, and editorial to ensure integration and consistency of business strategies and regulatory compliance of promotional material • Manage Tier 1 congress strategy for ELAHERE brand marketing team in alignment at the enterprise level while supporting strategic brand objectives • Evaluate the effectiveness of campaign strategies through campaign measurement and metrics development to ensure positive return on investment and achievement of brand objectives • Identify problems proactively and conceptualize solutions using creativity and innovation • Effectively track and manage marketing budget for area of responsibility • Consistently manage multiple projects to deliver high-quality work product in a timely fashion • Continually evaluate the effectiveness of marketing programs and recommend changes in strategy or tactics as appropriate • Think innovatively regarding the application of new technologies to marketing, particularly within a regulated environment • Proactively support the sales force through ongoing communications of marketing programs • Apply marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, competitive assessment, market research, marketing objectives/strategies, patient segmentation, etc.Talent will be hired at a level commensurate with experience.