Senior Brand Manager, Gastroenterology at Abbvie

Joining AbbVie means you will be part of a team of outstanding professionals dedicated to making a remarkable impact on patients' lives. At AbbVie, we conduct ground-breaking science on a global scale every day. AbbVie Canada is one of the Best Workplaces in Canada whereby 92% of our employees are proud to say they work for AbbVie. When choosing your career path, choose to be remarkable. AbbVie’s mission is to discover and deliver innovative medicines that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people’s lives across several key therapeutic areas: immunology, oncology, neuroscience, eye care, virology, women’s health, and gastroenterology, in addition to products and services across its Allergan Aesthetics portfolio. The team is looking for a talented and experienced individual to lead the marketing and commercial activities of our gastroenterology portfolio. Through innovative tactics and a team-oriented approach, the Senior Brand Manager will play a pivotal role in marketing new treatment options. This position is based in Montreal (Saint-Laurent) and reports to the Marketing Manager - Gastroenterology. Key Responsibilities: • Develop and successfully implement the commercial marketing plan. • Lead the implementation of tactics aligned to strategies identified in the brand plan. • Manage and track the Advertising and Promotion (A&P) budget. • Communicate strategic goals, positioning, messaging and tactical plans to internal customers, field sales force and external agencies. • Analyze market issues and opportunities and communicate findings to brand team and to senior management. • Plan and develop sales promotional materials and coordinating field team meetings. • Support the team for the planning and coordination of the national sales meeting and cycle meetings. • Ensure successful collaboration between agency of record and AbbVie internal partners (Advertising, AbbVie Care, Patient relations). • Work collaboratively with external vendors. • Collaborate with Global, Area & Affiliate colleagues to optimize total portfolio performance now and in the future.