Senior Brand Manager, New Zealand at Abbvie

The Senior Brand Manager, New Zealand is responsible for owning and leading the development and execution of brand strategies to meet organisational objectives. This role entails driving brand growth, enhancing market share, and ensuring brand consistency across all marketing channels. The Senior Brand Manager will collaborate with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data. KEY DUTIES AND RESPONSIBILITES • Develop and execute comprehensive local brand strategies to maintain and grow brand equity and market share. • Conduct and analyse market research to identify consumer trends, competitor activities, and market opportunities, using data to inform strategic decisions. • Efficiently manage the brand budget, ensuring optimal allocation of resources to achieve marketing goals. • Lead the collection, analysis, and application of New Zealand market intelligence to identify HCP and consumer trends, competitor activity, and emerging market opportunities. • Lead the interpretation of market intelligence and translate insights into actionable strategic recommendations • Collaborate with Market Analytics and Business Intelligence (MABI) and Finance partners to develop forecast models and regularly review to ensure consistent product supply by accurately predicting future demand and financial performance that avoids any stock-outs • Collaborate cross functionally with affiliate functions (Regulatory affairs, Market Access, Medical Affairs, Patient Experience, PV, Sales, MABI and others) to define local brand strategy, strategic priorities and action plans that deliver our in-market performance expectations\ • Demonstrate a deep marketing expertise and a strong commercial mindset and provide functional leadership, coaching, and support to less experienced marketers and cross-functional teams • Lead through influence in a matrix environment and contribute to strong team engagement and performance. • Role model the AbbVie Ways of working behaviours and enable the Brand Team matrix to work collaboratively in order to achieve high quality strategy and execution capability. • Plan, execute, and effectively evaluate marketing campaigns across digital and traditional media channels, monitoring effectiveness and adjusting tactics as needed • Develop and refine brand positioning, messaging, and value propositions to differentiate from competitors and connect with target audiences • Establish and track Key Performance Indicators (KPIs) to measure the success of branding initiatives, identifying areas of strength and opportunity across the brand team, providing regular reports to senior management. • Manage relationships with external agencies and vendors to ensure high-quality creative and strategic outputs. • Mentor and develop brand managers and marketing specialists, fostering a culture of innovation and excellence. • Ensure all brand activities comply with regulatory requirements and internal policies. • Ensure all business activities comply with the relevant Acts, legal demands and ethical standards.  • Report any adverse event within 24 hours as per AbbVie’s policies and procedures. • Proactively participate in AbbVie’s WHS programs, adhere to policies and promote a safe work environment at all times. • Adhere to AbbVie’s internal codes of conduct and compliance processes. • Other ad hoc duties such as administrative duties, as requested.