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SeniorFull-timeGitAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Abnormal AI is seeking a strategic and experienced Integrated Marketing Manager to lead the global marketing and campaign strategy for our Enterprise segment. This cross-functional role serves as the marketing owner for Enterprise, focusing on enterprise buyer dynamics, messaging, and engagement strategy.
Key Responsibilities
- →Own the Tier 1 Enterprise campaign, setting strategy, messaging, and execution across all channels with end-to-end accountability for execution, optimization, and pipeline impact.
- →Lead global integrated marketing efforts for the Enterprise segment, serving as the subject-matter expert on enterprise buyer behavior, personas, verticals, and engagement strategy.
- →Develop bottoms-up enterprise marketing plans aligned to revenue goals, regional priorities, and account segmentation.
- →Drive full-funnel enterprise programs by aligning and collaborating with Field Marketing, Channel Marketing, Events, Digital, SDR, and Sales teams.
- →Craft compelling, persona-based messaging that resonates with CISO and executive buyers.
- →Lead regular funnel and pipeline reviews to uncover insights, identify gaps, and optimize performance across the enterprise motion.
- →Ensure a unified, high-impact enterprise experience across all touchpoints and channels.
- →Track, analyze, and report on campaign performance, ROI, and influence on enterprise pipeline and revenue.
Requirements
- ✓7+ years of B2B marketing experience, ideally in SaaS or cybersecurity.
- ✓Proven success running integrated, global campaigns for Enterprise segments.
- ✓Demonstrated ability to partner closely with Enterprise sales leadership and influence pipeline and revenue outcomes.
- ✓Deep understanding of complex, multi-stakeholder enterprise buying cycles.
- ✓Strategic thinker with a data-driven mindset and strong full-funnel expertise.
- ✓Exceptional communication, collaboration, and project management skills.
