Loading...
SeniorFull-timeAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Abnormal AI is seeking a Senior Paid Media Manager to own and scale all paid advertising channels globally. This role will drive pipeline, revenue influence, and efficient growth across various paid media channels.
Key Responsibilities
- →Own and scale paid media strategy across channels including search, social, display, retargeting, ABM, and emerging platforms.
- →Manage budgets, pacing, forecasting, and channel mix to maximize pipeline and revenue impact.
- →Continuously refine the role of each channel across the funnel: awareness, demand capture, and pipeline acceleration.
- →Optimize campaigns for pipeline and revenue outcomes, not vanity metrics.
- →Partner with RevOps and Marketing Ops to ensure attribution, tracking, and reporting are accurate and actionable.
- →Analyze pipeline data to identify gaps, diagnose performance issues, and inform spend decisions.
- →Design and execute structured experiments across channels, formats, and targeting strategies.
- →Evaluate and scale emerging paid media opportunities.
- →Collaborate cross-functionally with brand, content, design, product marketing, and sales to ensure alignment on messaging and targeting.
- →Support GTM initiatives, product launches, events, and regional strategies.
- →Own performance reporting and translate data into insights and recommendations.
- →Contribute to evolving how paid media impact is measured across complex, multi-touch sales cycles.
Requirements
- ✓5–8+ years managing paid media in B2B SaaS, ideally with cybersecurity or complex technical products.
- ✓Proven hands-on experience in paid search and paid social.
- ✓Experience optimizing toward meetings, pipeline, and revenue, not just leads or clicks.
- ✓Strong analytical skills and comfort with performance dashboards and raw data.
- ✓Familiarity with attribution models and their limitations.
- ✓Highly organized with experience managing multiple campaigns, regions, and priorities.
- ✓Ability to build and optimize repeatable processes for experimentation and reporting.
- ✓Track record of working effectively with cross-functional teams including content, product marketing, and sales.
