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SeniorFull-time
Salary Range
$61,880 - $83,720 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Social & App Marketing Manager to join our dynamic team at ABOUT YOU. This role involves taking ownership of planning, executing, and optimizing App Marketing and Paid Social campaigns across multiple platforms, driving performance, and leveraging data-driven insights to maximize efficiency and effectiveness.
Key Responsibilities
- →Full ownership of app marketing campaigns (Facebook, Instagram, Google, Apple) from strategy to execution
- →Define, monitor, and analyze KPIs (e.g., ROAS, CPI) to enable data-driven decisions
- →Manage budgets, forecast performance, and scale campaigns to maximize results
- →Run analyses, A/B tests, and experiments to drive continuous optimization
- →Track industry trends and identify growth opportunities with strategic initiatives
- →Collaborate with Design, Media, Analytics, and Tech teams on creatives and automation
- →Mentor junior team members and share best practices
Requirements
- ✓Degree in business administration or related field (e.g., media management, e-commerce)
- ✓1.5+ years of experience in app marketing, ideally in a fast-paced environment
- ✓Strong analytical skills with ability to interpret data and derive actionable insights
- ✓Knowledge in app marketing, including campaign setup & targeting; Paid Social (e.g., Meta Advantage+ catalogue ads) is a plus
- ✓Hands-on experience with Adjust, Meta Business Manager, Google Ads, Apple Search Ads, App Stores, Smartly or similar tools
- ✓Excellent English skills, both written and spoken
