Content Manager Commercial and Sales Europe & North Africa - Maternity Cover at AccorCorpo

The Content Manager Commercial and Sales coordinates and produces content for the Commercial department and B2B Sales across all segments and channels for ENA PME scope. The role requires strong organisational skills, strategic vision, and a communication driven mindset. The Content Manager ensures all content supports the Commercial and Sales business needs, aligns with the ENA communications strategy and voice, and is tailored to Accor’s diverse audiences. MAIN ACCOUNTABILITIES: • Content Strategy Development: Design and implement a robust content strategy that supports internal and external business objectives of the Commercial and Sales departments • Content Creation and Repurposing: Collaborate with Commercial and Sales leads and key stakeholders to prepare key messaging, content opportunities, speaking points, events, and internal/external communication campaigns • Upskill Stakeholders: Train and support key content contributors within the Commercial and Sales teams by applying Communication Department best practices to enhance the quality of internal and external communication. • Centralize Content: Gather and centralize relevant content from Commercial and Sales teams within the ENA PME scope; ensure proper channel selection, tone, and voice application • Content Calendar Management: Maintain a comprehensive content calendar for the Commercial and Sales departments, identify key opportunities and topics, track content progress, and ensure timely delivery and distribution • Content Management: Review all content to ensure it is optimised for channel specifications and audience preferences, including tone, messaging, and compliance with company guidelines. Ensure 360° communications audience and prioritisation mindset • Channel Management: Create, manage, and distribute the Commercial newsletter to drive awareness and action of Commercial and Sales topics among ENA PME hotels. Oversee content strategy, planning, and execution to ensure consistent and timely communication • Content Library: Build and maintain content library with key facts and figures related to Commercial and Sales topics for internal and external use • Social Media C-Profiling: Contribute to the ENA PME Social Media C-profiling strategy for Commercial and Sales profiles • Strategic Planning and Influence: Contribute to ENA Communications master planning to ensure consistent, aligned messaging across all channels, increasing visibility and impact for the department • Content Collaboration and Cross-Functional Alignment: Work closely with other content managers, communications colleagues, and relevant departments to ensure content supports broader business objectives • Content Performance Analysis: Monitor the performance of communication campaigns using existing or new measurement tools (e.g., Seino for the Commercial Accelerator). Provide insights and adjust strategies where needed