Digital Marketing Manager at AccorHotel

We are seeking a strategic and creative Digital Marketing Manager to lead the digital marketing strategy for Fairmont Jakarta featuring seven distinctive restaurants and bars alongside world-class accommodation and guest experiences. This role will oversee the hotel’s digital ecosystem, including brand campaigns, performance marketing, social media, and online reputation management. The Digital Marketing Manager will play a critical role in driving direct room bookings, restaurant and bar reservations, and brand visibility across digital platforms while maintaining a premium brand image. The ideal candidate combines data-driven marketing expertise with strong storytelling ability and understands the unique dynamics of luxury hospitality and lifestyle dining.   Key Responsibilities Digital Strategy & Campaign Management • Develop and execute a comprehensive digital marketing strategy that promotes both hotel rooms and F&B outlets, with a strong focus on revenue growth. • Plan and manage integrated digital campaigns across paid media, social media, email, and partnerships to increase reservations and footfall. • Identify digital opportunities to position the hotel’ and its restaurants and bars as top dining destinations in Jakarta.F&B Marketing & Promotion • Lead digital campaigns promoting the hotel food & beverage offerings. • Drive restaurant reservations through online booking platforms, website conversion optimization, and social media engagement.Social Media & Content • Develop a strong social media presence focused on lifestyle and dining experiences. • Oversee the creation of high-quality content including photography, video, and short-form content tailored for relevant platforms.Performance Marketing & Analytics • Manage paid advertising campaigns (Google Ads, Meta Ads, social media ads) targeting both hotel guests and local dining audiences. • Optimize digital funnels to drive bookings and guest engagement. • Track campaign performance using analytics tools and generate actionable insights to improve ROI.Website & Online Presence • Ensure the hotel website and restaurant pages are optimized for search engines, user experience, and reservation conversion. • Manage restaurant listings across Google, dining platforms, and lifestyle directories.