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SeniorFull-timeGit
Salary Range
$19,448 - $26,312 /year
This salary is estimated based on similar roles. The actual salary may vary.
Job Summary
The Marketing Manager is responsible for developing and executing marketing plans to enhance brand awareness, drive revenue, and position the hotel as a leading luxury destination in Agadir. This role blends creativity, analytics, and strong knowledge of the luxury hospitality market.
Key Responsibilities
1. Marketing Strategy & Planning
• Develop and implement annual marketing and communication plans aligned with Sofitel brand standards.
• Identify target markets (leisure, wellness, luxury travelers, MICE, etc.) and create tailored campaigns.
• Monitor market trends, competitor activity, and customer insights.
2. Brand Management
• Ensure all communications reflect Sofitel’s luxury positioning and French art de vivre identity.
• Maintain consistency across digital, print, and on-property branding.
• Collaborate with the regional and corporate marketing teams of Accor.
3. Digital Marketing
• Oversee website content, SEO/SEM, and online campaigns.
• Manage social media platforms (Instagram, Facebook, LinkedIn) with a strong visual storytelling approach.
• Optimize presence on OTA platforms and review sites (TripAdvisor, Booking, etc.).
4. Public Relations & Partnerships
• Build relationships with media, influencers, and tourism boards.
• Organize press trips, events, and brand activations.
• Develop partnerships with luxury brands and local businesses.
5. Revenue & Campaign Management
• Support sales team with promotional campaigns and offers.
• Track campaign ROI and adjust strategies accordingly.
• Work closely with Revenue Management to align pricing and promotions.
6. Event & Experience Marketing
• Promote spa, wellness, gastronomy, and events within the hotel.
• Create seasonal campaigns (summer, holidays, special events).
• Enhance guest experience through storytelling and curated offe
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About AccorHotel
AccorHotel is a leading international hotel group that operates a diverse portfolio of hotel brands across various segments, from budget-friendly to luxury accommodations. Founded in France in 1967, the company has grown into one of the world's largest hotel operators, with a presence in over 100 countries. AccorHotel is known for its innovative approach to hospitality, integrating technology and personalized guest experiences to meet the evolving needs of travelers. The company's name reflects its French origins, while its global reach underscores its commitment to providing consistent quality and service worldwide. AccorHotel offers a wide range of products and services, including hotel management, franchising, and digital solutions for travelers. Its portfolio includes well-known brands such as Sofitel, Pullman, Novotel, Mercure, Ibis, and Adagio, each catering to different market segments, from business travelers to families and leisure tourists. Key features of AccorHotel's offerings include loyalty programs like Le Club Accor, mobile check-in/check-out, and personalized guest services. The company targets both individual travelers and corporate clients, providing tailored solutions to enhance their stay experience. AccorHotel's digital platform, accessible via accorhotel.com, allows guests to easily book accommodations, access exclusive deals, and manage their reservations seamlessly. AccorHotel has achieved significant milestones in the hospitality industry, including the acquisition of several high-profile brands and the successful implementation of digital transformation initiatives. The company holds a strong market position, ranking among the top hotel groups globally. Its unique value proposition lies in its ability to blend traditional hospitality with modern technology, creating a seamless and engaging experience for guests. AccorHotel's commitment to sustainability and social responsibility further distinguishes it, as the company actively works to reduce its environmental impact and support local communities through various initiatives.
