Senior Digital Marketing Executive at AccorHotel

We have an exciting opportunity for a Senior Digital Marketing Executive to join our Marketing team at Old Thorns Hotel & Resort! Reporting to the Head of Marketing, this is a varied and creative role where you will play a key part in shaping and delivering engaging marketing campaigns across a range of digital platforms. This role offers a high level of ownership and creative freedom, with the opportunity to develop ideas, create campaigns, and bring the Old Thorns brand to life through compelling digital content. You’ll take the lead on managing our social media presence, producing engaging multimedia content, and ensuring our messaging reaches the right audiences at the right time. A major part of the role involves creating a wide range of written content including blogs, website copy, press releases, and marketing emails, so excellent written English and a strong eye for detail are essential. We’re looking for someone who is proactive, organised, and full of ideas — a creative marketer who enjoys managing their own projects, generating new campaign concepts, and working in a fast-paced environment where no two days are the same. With a strong awareness of social media trends and emerging digital platforms, you’ll constantly be exploring new ways to engage audiences. Through video, photography, and creative storytelling, you’ll showcase everything Old Thorns has to offer, from our golf course and spa to our events, accommodation and experiences. Main Responsibilities • Manage and grow Old Thorns’ social media channels, increasing engagement, reach and brand visibility • Plan, create and deliver engaging content across digital platforms to support marketing campaigns and business initiatives • Lead the creation of written content including blogs, website copy, email campaigns and PR pieces • Plan and manage digital campaign budgets to ensure activity is delivered within agreed annual budgets • Manage third-party advertising and content placements • Implement A/B testing and support personalisation strategies to improve campaign performance • Assist with the creation of website pages and other digital marketing assets • Act as the primary responder for customer questions, comments and feedback across social media and digital channels • Support and coordinate photography and video production for marketing campaigns • Contribute ideas for new campaigns and marketing initiatives, working closely with the Head of Marketing