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LeadFull-timeRustGoAIML
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Principal Product Marketing Manager focused on AI products and capabilities at Actian. This role involves leading product marketing strategy for Actian's database, data intelligence, and business intelligence portfolio. The position requires strategic thinking, hands-on execution, and deep technical understanding to message AI/ML concepts to diverse audiences.
Key Responsibilities
- →Develop differentiated messaging, value propositions, and assets for Actian’s AI-based products and technologies with a focus on agents and orchestration, agent activity tracking, security/compliance enforcement, and business impact analytics
- →Partner with R&D and SE teams to translate engineering concepts into user-centric messaging and narratives for technical and business audiences
- →Partner with CSM to translate customer success into compelling assets and product stories that build trust and accelerate adoption
- →Develop demand generation content that resonates with technical and non-technical audiences
- →Customize value proposition, messaging, and buyer journey content per ICP
- →Execute launch strategy and bill of materials (BOM) development for AI products
- →Map portfolio AI capabilities to end-user problems and business initiatives
- →Create sales plays and campaigns that drive adoption and pipeline impact
- →Build and deliver internal enablement materials and training: product tours, email cadences, pitch decks, datasheets, and demo scripts
- →Create messaging and content for cross-sell expansion programs within the Actian portfolio
- →Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input
- →Conduct market research to identify emerging growth opportunities in ML, edge computing, and robotics partnerships
- →Contribute to technical competitive differentiation and market expectations for AI-driven automation
Requirements
- ✓5+ years’ PMM experience in enterprise software with a focus on data, analytics, cloud, SaaS, or adjacent technologies
- ✓1-2 years’ PMM experience owning AI/ML products with hands-on experience deploying or running AI agents or AL/ML workflow automations
- ✓Strong understanding of AI/ML ecosystem and trends including AI data analysts, MCP servers, LangGraph, vector databases, RAG, and LLM applications
- ✓Exceptional storytelling ability with talent for translating technical features into business value
- ✓Experience with free trials and product-led sales growth models
- ✓Technical background preferred
