Content Marketing Manager, APAC at Adyen

Adyen

Singapore·16h ago

ManagerFull-timeGitAI

Salary Range

$78,336 - $105,984 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Adyen is seeking a strategic and hands-on Content Marketing Manager to support our editorial voice in Singapore and across the APAC region. This role is focused on the day-to-day creation, execution, and optimization of Adyen's content marketing plan, ensuring our narrative is localized and impactful.

Key Responsibilities

→Develop and execute content strategies for the APAC region, ensuring our narrative is localized and relevant.
→Manage Adyen APAC’s presence on social channels, primarily LinkedIn, and grow our APAC community.
→Monitor evolving B2B media trends and apply insights to refine content strategy.
→Collaborate with local and global teams to produce compelling content and marketing materials.
→Develop and execute detailed project plans, ensuring multiple complex projects remain on track.
→Write, edit, and optimize long and short-form copy for various formats.
→Adapt global content for the APAC market, ensuring the Adyen voice resonates locally.
→Manage external writing resources, ensuring adherence to product standards and brand consistency.
→Analyze content performance using data and provide actionable insights to optimize future content.
→Integrate AI tools into your workflow to accelerate output and ensure creative work is delivered with maximum speed and precision.
→Stay up-to-date on industry trends and best practices in content marketing.

Requirements

✓5+ years in content marketing or strategic copywriting, with a preference for B2B Tech, Fintech, or Financial Services backgrounds.
✓Strong understanding of the evolving media landscape and how B2B audiences consume content.
✓Impeccable eye for detail and a journalistic attitude.
✓Understanding of the LinkedIn algorithm and how to create engaging content.
✓Curious and strive to understand the motivations, behaviors, and pain points of our merchant audience.
✓Proven ability to meet strict deadlines while remaining open to iteration and feedback.
✓Some domestic and international travel is required.