Marketing Manager at Agent

Role: Marketing Manager Location: Remote from Latin America Hours: Full-time (40 hrs/week) Time Zone: Minimum 4 hours overlap with U.S. Central Time (CST/CDT) Compensation: $2,500–$3,500/month Contract Type: Ongoing, long-term engagement. About the Company Our client is a old family-owned retailer of premium BBQ grills, outdoor kitchens, and outdoor living products with showroom locations in Austin and San Antonio, Texas. They carry top brands including Blaze, Lynx, Gozney, Big Green Egg, Twin Eagles, and many more. Their customers are affluent Central Texas homeowners investing in their backyards, with an average transaction value of $5,000+. About the Role We're hiring a Marketing Manager to take full ownership of our client's day-to-day marketing operations. The owner currently serves as the marketing bottleneck, and we need a self-directed marketing leader who can run the department independently with a weekly 30-minute check-in. This is not an execution-only role — you will set strategy, manage a Marketing Assistant, coordinate with a Google Ads specialist, and be accountable for driving measurable results tied to showroom foot traffic and revenue. You will be the company's first dedicated marketing hire, which means you'll have significant autonomy to build processes, select tools, and shape how marketing operates at this company. If you thrive with ownership and accountability rather than being told exactly what to do, this role is for you. What You'll Own Strategy & Planning - Develop and execute monthly and quarterly marketing plans aligned with business goals (showroom traffic, high-ticket sales, seasonal promotions). - Manage the overall marketing budget ($8,000–$10,000/month across paid ads, tools, and content production) and report on ROI monthly. - Conduct competitive analysis of local outdoor living retailers and identify opportunities to differentiate. Paid Advertising - Plan, build, and manage Meta (Facebook + Instagram) ad campaigns targeting homeowners within 30–40 miles of our Austin and San Antonio showrooms. - Oversee a dedicated Google Ads specialist, reviewing search terms reports weekly to ensure budget is spent on high-intent, purchase-oriented keywords. - Manage retargeting campaigns for website visitors and social media engagers. - Test and optimize creative, audiences, and offers on an ongoing basis. Content & Social Media - Execute our existing social media content strategy across Instagram and Facebook. - Direct the Marketing Assistant on daily content creation: graphics, short-form video, carousel posts, and Google Business Profile updates. - Ensure all content authentically represents our brand, products, and showroom experience — no AI-generated product images or misleading claims. - Repurpose showroom footage and customer project photos into multi-format content. Local Content Production Coordination - Coordinate with existing and former customers to schedule photo and video shoots showcasing completed outdoor kitchen installations, grill setups, and backyard projects. - Work with a local freelance photographer/videographer in the Austin and San Antonio markets to plan, schedule, and direct shoots that produce consistent, high-quality visual content for social media, ads, website, and email marketing. - Build and maintain a content library of authentic, brand-aligned photography and video that replaces AI-generated imagery with real product and real customer stories. - Develop a recurring shoot schedule (monthly or bi-monthly) to ensure a steady pipeline of fresh local content. Email, SMS & CRM - Build and manage email marketing campaigns and automated workflows in HubSpot Marketing Hub. - Manage SMS campaigns for promotions and time-sensitive offers. - Maintain and segment contact lists to ensure relevant messaging. Website & Local SEO - Coordinate Shopify website updates with the Marketing Assistant. - Audit website content for accuracy — ensure all pages truthfully represent what we sell and do. - Manage Google Business Profile optimization for both locations: weekly posts, photo updates, review responses. Team & Vendor Management - Manage the Marketing Assistant (offshore, full-time). - Coordinate with a freelance Google Ads specialist and hold them accountable for performance. - Manage the relationship with our local freelance photographer/videographer. - Coordinate vendor co-op marketing opportunities with brands we carry. Required Qualifications - 5+ years of hands-on digital marketing experience, with at least 2 years managing campaigns for U.S.-based clients (retail, e-commerce, or local service businesses strongly preferred). - Proven experience building and managing Meta (Facebook/Instagram) ad campaigns including audience creation, A/B testing, and budget optimization. - Strong understanding of Google Ads — able to read a search terms report and identify wasted spend. - Hands-on experience with HubSpot Marketing Hub — email campaigns, automated workflows, landing pages, forms, and list segmentation. - Familiarity with Shopify (or willingness to learn quickly). - Excellent written English for ad copy, email campaigns, and social captions targeting affluent American homeowners. - Comfortable working independently with minimal supervision via Slack and Loom. - Experience managing at least one direct report or contractor. - Experience coordinating content production with photographers, videographers, or creative freelancers. - Strong communication skills for outreach to customers (scheduling shoots, coordinating logistics). Preferred Qualifications - Experience marketing for home improvement, outdoor living, luxury retail, or high-ticket consumer products. - Local/multi-location marketing experience (Google Business Profile, geo-targeted campaigns). - Video editing skills or experience directing video content production. - Familiarity with Canva, CapCut, or Adobe Creative Suite. - Google Analytics 4 and conversion tracking experience. What Success Looks Like First 30 Days - Complete a full audit of the company — flag any misleading content, AI-generated images, or inaccurate service claims. - Review existing social media strategy and present a 90-day execution plan. - Audit current Google Ads account and identify immediate waste reduction opportunities. - Set up reporting dashboards for key performance metrics. - Begin outreach to recent customers to build a pipeline of photo/video shoot opportunities. First 90 Days - Launch Meta ad campaigns for both Austin and San Antonio markets. - Hire and onboard a Marketing Assistant (with owner approval). - Establish consistent organic social posting (minimum 4–5 posts/week per platform). - Rebuild Google Ads campaigns with proper keyword targeting and negative keyword lists. - Implement basic attribution tracking at point of sale. - Complete at least 2 local photo/video shoots and integrate the content into social and ad campaigns. - Establish a recurring content production schedule with the local freelance photographer/videographer. Ongoing - Deliver measurable increases in qualified showroom traffic and leads. - Maintain clear, data-backed monthly reporting — no vanity metrics. - Continuously optimize paid campaigns based on performance data. - Keep the owner's involvement to one 30-minute weekly sync plus async approvals. - Maintain a steady pipeline of fresh, authentic local content from customer shoots and showroom footage.