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SeniorFull-timeGit
Salary Range
$61,880 - $83,720 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Senior Marketing Manager to join the Germany & CEE Marketing team at Airbnb. This role involves developing and executing strategic, insight-led local marketing plans and adapting global media campaigns to local nuances to drive business growth and strengthen Airbnb’s brand in the market.
Key Responsibilities
- →Support the development and execution of integrated marketing campaigns and programs for Germany, aligned with global strategy and local business priorities.
- →Partner with the Senior Marketing Lead to identify local opportunities and deliver impactful, insight-led campaigns that drive growth and strengthen brand relevance.
- →Manage agency relationships, including briefing, timelines, contracts, budgets, and end-to-end delivery.
- →Collaborate with cross-functional teams (e.g. PR, media, social, product marketing, performance marketing) to activate campaigns across paid, owned, and earned channels.
- →Oversee the adaptation and localization of global marketing initiatives to ensure cultural relevance and local resonance in close collaboration with the localization team
- →Track campaign performance and support reporting, optimization, and knowledge sharing.
- →Ensure all marketing activity reflects Airbnb’s brand values and delivers against business and brand KPIs in the German market.
Requirements
- ✓5+ years in a marketing role, preferably with experience at a fast-paced startup or technology company
- ✓Deep understanding of the brand, community, and product ecosystem of a digital travel platform
- ✓Creative and analytical thinker with the ability to drive innovative marketing programs that deliver tangible results
- ✓Outstanding communication and presentation skills, with the ability to articulate strategy, vision, and ideas clearly and succinctly
- ✓Ability to work strategically and operationally, managing both high-level planning and hands-on execution
- ✓Strategic mindset for designing efficient team structures and processes that accelerate results within complex matrix organizations
- ✓Fluent in English (written and verbal); proficiency in German or any CEE language is a plus but not required
- ✓Appreciation for design and a genuine passion for Airbnb’s mission, values, and community
- ✓Willingness to travel regularly within the region and internationally as needed
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