Digital Performance Marketing Specialist (Loyalty) at Airnewzealand

Airnewzealand

Auckland, Auckland, nz·6d ago

Mid LevelFull-timeReactGit

Salary Range

$39,440 - $53,360 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Digital Performance Marketing Specialist to join Air New Zealand’s Brand and Marketing team. This role is responsible for driving performance-driven, lifecycle-led digital and direct marketing strategies aligned with the Loyalty Tribe’s business objectives.

Key Responsibilities

→Lead the end-to-end lifecycle marketing strategy for Air New Zealand’s loyalty programme, from onboarding through to engagement, retention and reactivation
→Own and optimise marketing automation frameworks using platforms such as Braze to deliver triggered, personalised and behaviour-based communications at scale
→Deliver and optimise complex, always-on and campaign-based digital and direct marketing activity across email, ecommerce, paid search and digital media
→Use customer data and insights to design, test and optimise lifecycle journeys that drive revenue growth and customer lifetime value
→Partner closely with analytics teams to measure performance, attribution, ROI and incremental impact of lifecycle and automation activity
→Drive continuous improvement through experimentation, testing and optimisation across customer journeys
→Provide strategic input into digital media, direct marketing and lifecycle planning for a complex, high-volume business

Requirements

✓A University degree, preferably in a numerate discipline
✓3+ years’ experience in digital marketing, lifecycle marketing, marketing automation, customer analytics and/or direct marketing
✓Strong customer-centric mindset with a passion for data-driven, personalised and automated communications
✓Demonstrated experience managing complex, multi-touch lifecycle or always-on campaigns
✓Proven ability to influence and impact revenue growth through personalisation, automation and performance optimisation
✓Experience with marketing automation and customer engagement platforms (e.g. Braze, Salesforce Marketing Cloud, Adobe, or similar)
✓Thorough knowledge of analytical tools such as Google Analytics, Power BI or similar
✓Experience working with and manipulating large datasets
✓Experience querying databases (Snowflake ideal but not essential)
✓High proficiency in Microsoft Office applications including Excel, PowerPoint and Word
✓Excellent written and verbal communication skills
✓Strong interpersonal and stakeholder management skills
✓Willingness, confidence and ability to take initiative
✓Ability to work well under pressure and meet deadlines
✓Strong work ethic with a detail-oriented, process-driven and ‘no stone unturned’ approach