Associate Director, Marketing operations, AI and Ad ops at Airwallex

About the Role

We are looking for a strategic, analytical, and technically fluent marketing leader to drive the future of AI innovation, conversion optimization, and ad operations excellence at Airwallex. This role will define and operationalize the AI strategy and technology roadmap that powers the next generation of marketing performance.

Key Responsibilities

• →Define and lead the AI marketing roadmap, establishing a systematic evaluation framework for emerging tools based on ROI, security, and integration feasibility.
• →Drive global rollout and adoption of AI technologies, creating playbooks and enablement materials to scale creative velocity and operational efficiency.
• →Lead the end-to-end Conversion Rate Optimization framework, managing structured experimentation, personalization, and UX testing to improve CVR and CAC.
• →Own the global ad-ops infrastructure, ensuring compliant execution, standardized naming conventions, and flawless campaign governance across all paid media.
• →Manage pixel governance, UTM frameworks, and CRM integrations to ensure end-to-end attribution accuracy and lead-source integrity.
• →Build robust QA frameworks and automation workflows to reduce manual overhead in campaign setup and reporting.
• →Analyze and communicate the impact of AI, CRO, and AdOps initiatives to executive leadership, utilizing data to link technical optimizations to pipeline results.
• →Manage and coach a specialized cross-functional team, fostering a culture of technical curiosity, experimentation, and operational rigor.
• →Serve as the subject matter expert for marketing innovation, collaborating with Data Science and IT to align MarTech integrations with broader analytics infrastructure.