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ManagerFull-timeGitAI
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Cortica is seeking a Performance Marketing Manager to lead the strategy and execution of paid and performance-driven digital marketing channels. This role will focus on customer acquisition, engagement, and revenue growth goals, combining analytical rigor, strategic thinking, and cross-functional leadership.
Key Responsibilities
- →Develop and execute the overall digital performance marketing strategy across paid search, paid social, display, programmatic, affiliate, and emerging channels
- →Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs
- →Establish and manage comprehensive digital marketing budgets
- →Guide website content, design, and user experience initiatives
- →Lead efforts to implement SEO best practices
- →Oversee data-driven email marketing for healthcare providers
- →Utilize analytics tools to monitor performance and refine digital strategies
- →Stay ahead of digital trends and emerging technologies
Requirements
- ✓6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience
- ✓Bachelor's degree in Marketing, Business, or related field
- ✓Proven expertise in leading and scaling digital marketing efforts across multiple channels
- ✓Strong command of SEO, PPC advertising, social media marketing, and analytics
- ✓Advanced experience in digital marketing tools
- ✓Extensive experience with excel for reporting purposes
- ✓Ability to interpret data, make data-driven decisions, and pivot strategy
- ✓Demonstrated experience with conversion rate optimization and digital marketing funnel management
- ✓Advanced knowledge of emerging digital marketing trends and technologies
Benefits
- ★Medical, dental, and vision insurance
- ★401(k) plan with company matching and rapid vesting
- ★Paid holidays and wellness days
- ★Life insurance
- ★Disability insurance options
- ★Tuition reimbursement for professional development
- ★Referral bonuses
