Appsflyer

About Appsflyer

Appsflyer is a leading technology company specializing in mobile attribution and marketing analytics, operating at the intersection of digital marketing and mobile technology. Founded in 2011 and headquartered in Israel, the company has established itself as a key player in the mobile app ecosystem, providing solutions that help businesses understand user acquisition and engagement across various digital channels. With a global presence, Appsflyer serves clients worldwide, offering data-driven insights to optimize marketing strategies in an increasingly mobile-first world. The company’s core offerings include advanced attribution platforms, fraud detection tools, and comprehensive marketing analytics that enable businesses to track the performance of their campaigns across apps, websites, and other digital touchpoints. Key features of Appsflyer’s solutions include real-time data processing, cross-channel attribution, and actionable insights tailored to marketers, advertisers, and app developers. Its target audience primarily consists of mobile app publishers, e-commerce brands, and digital marketers who rely on precise data to make informed decisions and enhance user lifecycle management. Appsflyer’s tools are designed to integrate seamlessly with existing marketing stacks, providing a unified view of customer journeys. Appsflyer has achieved significant recognition in the industry, including being named a leader in G2’s Grid report for mobile attribution and fraud detection. The company holds a strong market position, supported by partnerships with major tech firms and a robust client roster that includes some of the world’s largest mobile app companies. Its unique value proposition lies in its ability to deliver granular, real-time insights that empower businesses to allocate marketing budgets efficiently and drive measurable growth. By combining cutting-edge technology with deep domain expertise, Appsflyer continues to set the standard for mobile marketing analytics.