Content Specialist, Marketing at Assent

Location: Pune, India Type: Full-Time We’re looking for a Content Specialist to increase the speed, scale, and effectiveness of our global Content + Brand team. This role sits at the intersection of content creation, workflow optimization, and AI-driven innovation. You will help us produce more high-quality content, reduce operational friction, and ensure our work drives measurable impact for revenue and brand growth. If you’re energized by building smarter systems, experimenting with AI, and turning ideas into scalable processes, this role is for you. What You’ll Own • Accelerate Content Production • Draft blogs, email copy, landing pages, and both longform and shortform campaign assets • Transform webinars, research, and regulatory updates into high-performing content • Repurpose long-form assets into multi-channel formats to maximize ROI • Support senior writers with research, interviews, and first drafts        2. Ensure content moves from idea to publication efficiently and on time • Lead AI-Enabled Content Innovation • Skillfully leverage AI tools to accelerate drafting, summarization, and repurposing in alignment with our style guidelines  • Build repeatable prompt libraries and AI workflows for common content formats • Identify manual bottlenecks and recommend automation opportunities • Partner with our AI-focused designer to enhance creative efficiency • Continuously test emerging AI tools and document best practices.          3. Drive Content Operations Excellence • Own and maintain workflow management in Monday.com • Ensure clear handoffs between writers, editors, designers, and stakeholders • Manage final asset uploads to our Digital Asset Management (DAM) system • Maintain metadata, naming conventions, and version control • Notify internal teams when new assets are available and guide adoption • Support basic performance reporting and insights tracking.          4. Enable Sales and GTM Teams • Ensure published content is organized and accessible in the DAM, and synced to the Sales team’s tool • Support campaign launches with timely asset distribution