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Entry LevelFull-timeRust
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
The Product Manager serves as an entrepreneur, driving sustainable and lucrative growth beyond market norms within their product category. As the customer advocate within the organization, this role is entrusted with global turnover and margin duties for the product segment, overseeing the entire lifecycle of the product portfolio.
Key Responsibilities
- →Define product strategy and roadmap
- →Manage global product portfolio and evaluate market potential for new products
- →Manage product portfolio life cycle
- →Analyze relevant market and market trends and identify end-user/customer needs
- →Monitor competitive products and conduct regular benchmarking exercises
- →Identify, document, and prioritize product, customer, and market requirements
- →Define target markets and generate market data including in-depth analysis of competitors
- →Scrutinize the market landscape and implement strategies to enhance market presence
- →Set global pricing strategy to meet revenue and profitability goals
- →Conduct voice of customer and end-user feedback sessions
- →Provide financial and technical justification for product selection
- →Initiate the product development process and define commercial requirements
- →Work with external third parties to assess partnerships and licensing opportunities
- →Lead cross-functional teams to create products and manage the product development process
- →Ensure product data sheets and user manuals accurately reflect specifications
- →Define price strategy for new products following value-based pricing process
- →Create product messaging, positioning, features, benefits and USPs
- →Partner with sales and marketing to prepare and deliver presentations
- →Create, author, publish and disseminate marketing collateral
- →Develop and manage product mid-life correction or end of life strategies
- →Monitor market acceptance, track revenue and profit performance
- →Identify partnering opportunities for complementary third-party products
- →Meet with procurement and inventory control staff to coordinate product build and sales forecasts
Requirements
- ✓Entrepreneurial mindset with a focus on sustainable and lucrative growth
- ✓Strong understanding of product lifecycle management
- ✓Excellent market analysis and trend identification skills
- ✓Experience with competitive benchmarking and market positioning
- ✓Ability to define target markets and generate market data
- ✓Experience with pricing strategy and profitability goals
- ✓Financial and technical justification skills
- ✓Experience with product development processes
- ✓Strong communication and cross-functional team leadership skills
- ✓Experience with marketing collateral creation and dissemination
- ✓Ability to develop and manage product strategies
- ✓Forecasting and sales coordination skills
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