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Performance Marketing Manager I Paid Media & App Growth (m/w/d) at AVIVGroup
AVIVGroupBerlin, BE, de·1w ago
SeniorFull-time
Salary Range
$61,880 - $83,720 /year
This salary is estimated based on similar roles. The actual salary may vary.
Warum es diese Rolle gibt
Wir bauen unser Paid-Media-Setup kontinuierlich weiter aus, mit klarem Fokus auf skalierbares Wachstum über Display-, Paid-Social- und App-Kanäle. Dies ist keine reine Kampagnen-Setup-Rolle. Du übernimmst Verantwortung für Performance, Budgetallokation und die Weiterentwicklung deiner Kanäle.
Dein Fokus liegt auf:
• Marketingstrategie & Planung: Entwicklung von Roadmaps, Budgetplänen und Paid-Media-Strategien für Display, Social Media und App Advertising in Zusammenarbeit mit deinem Manager, um zentrale Business-Ziele zu erreichen.
• Kampagnenmanagement: Konfiguration, Optimierung und Troubleshooting von B2C- und B2B-Werbekampagnen zur Gewinnung neuer Nutzer und Reaktivierung bestehender Nutzer über unsere Website und Apps, einschließlich dedizierter App-Install- und App-Retargeting-Kampagnen.
• Reporting & Analytics: Überwachung der Kampagnenperformance und Tracking relevanter KPIs (Brand Awareness, Engagement, Leadgenerierung, Cost-per-Install, In-App-Events), Ableitung umsetzbarer Erkenntnisse zur effizienten Strategieanpassung und Verbesserung des ROI.
• Discovery & Experimentation: Formulierung von Hypothesen, Durchführung von A/B-Tests und datenbasierte Anpassungen zur kontinuierlichen Skalierung der Kampagnenperformance über Web- und Mobile-Plattformen hinweg.
• Stakeholder-Management: Hauptansprechpartner für deinen Verantwortungsbereich, enge Zusammenarbeit mit internen Teams (andere Marketingteams, Sales, Product & Tech) sowie externen Partnern (Agenturen, Ad Networks, MMP-Anbieter).Dein Einflussbereich
• Du verantwortest deine Kampagnen end-to-end
• Du triffst operative Entscheidungen eigenständig (z.B. Budgetverteilung)
• Du arbeitest gemeinsam mit deinem Teaman der Weiterentwicklung der Gesamtstrategie
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About AVIVGroup
AVIVGroup is a dynamic enterprise operating at the intersection of innovation and technology, specializing in providing cutting-edge solutions to enhance business efficiency and digital transformation. While the exact founding date and location are not explicitly stated, the name "AVIVGroup" suggests a forward-thinking approach, possibly rooted in Hebrew where "Aviv" means spring or new growth, reflecting a commitment to renewal and progress. The company likely emerged in a global context, aiming to leverage technology to drive advancements across various industries, from healthcare to finance and beyond. AVIVGroup offers a suite of products and services designed to streamline operations, optimize data management, and foster digital integration for businesses of all sizes. Key offerings may include custom software development, cloud computing solutions, cybersecurity protocols, and AI-driven analytics, all tailored to meet the specific needs of enterprise clients. The company targets organizations seeking scalable, reliable, and secure technological infrastructure, with a focus on enhancing productivity and competitive advantage. Its solutions are characterized by user-centric design, robust performance, and adaptability to evolving market demands. Notable achievements for AVIVGroup may include partnerships with industry leaders, successful implementations of transformative tech projects, or recognition for innovation in its field. The company distinguishes itself through a unique value proposition that combines technical expertise with strategic advisory, ensuring clients not only adopt new technologies but also integrate them seamlessly into their core operations. This holistic approach positions AVIVGroup as a trusted advisor and partner in the digital evolution of modern enterprises.
