Marketing Manager at IDIQ

The Marketing Manager will spearhead demand generation, customer acquisition and lifecycle for our Direct-to-Consumer (DTC) channels. This role demands a balance of creative thinking, data-driven decision-making, and flawless execution. This role requires a strategic thinker with a proven ability to generate ideas and transform them into actionable, revenue-generating campaigns. This role works cross-functionally to optimize all facets of marketing performance while continuously enhancing customer engagement and enrollment volume. • Plan and execute campaigns for email re-engagement, lead generation, cart abandonment, cross-sell and lifecycle marketing. • Develop and execute comprehensive B2B2C marketing strategies across email, paid media, organic, social, and search channels to drive growth and enrollments. • Create DTC go-to-market strategies for product launches and feature rollouts. • Own quarterly media planning, including budgeting, forecasting, and pipeline development. • Conduct customer research and analyze behavior trends to inform targeting and messaging strategies. • Collaborate with content and product teams to craft compelling and on-brand messaging. • Partner with internal and external teams to create high-impact video, design assets, and ad creatives for brand promotion and campaigns. • Support website development and ensure best-in-class user experience and performance. • Analyze key metrics, including LTV, CAC, churn, revenue, and campaign performance, to identify areas for improvement. • Drive optimization of reporting processes, tools, and dashboards in collaboration with analytics teams. • Leverage A/B testing, dynamic content, and personalization to refine campaign performance. • Partner with sales, product, operations, and technology teams to align marketing goals with business objectives. • Contribute to the evolution of brand positioning, breakthrough creative development, and marketing processes. • Balance priorities across multiple brands and projects simultaneously in a fast-paced environment. • Stay ahead of industry trends in consumer credit, finance, and identity theft to uncover new opportunities. • Introduce and implement innovative marketing tactics that resonate with target audiences.Additional Responsibilities • Able to handle and maintain strict confidentiality of sensitive consumer information in compliance with applicable privacy and data protection regulations • Must follow all company policies and procedures regarding data privacy and protection and data loss prevention • Regular and predictable attendance is required. • Performs other job-related duties and responsibilities as may be assigned from time to time.