Enterprise Field Marketing Manager at Axon

Join Axon and be a Force for Good. At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other. Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter. Your Impact You will redefine how Axon shows up in the real world and turn our mission into unforgettable, high-impact experiences that drive growth across enterprise markets. You’ll lead the charge in bringing Axon into new frontiers like retail and healthcare, translating our technology in moments that resonate with entirely new audiences—from hospital systems to major retailers. You’ll create experiences that don’t just showcase our products- they prove their value in environments where safety, trust, and outcomes matter most. From executive roundtables to industry-defining activations, you’ll build a field marketing engine that opens doors, accelerates deals, and positions Axon as a category leader beyond public safety. If we win in the field—we win the market. This role owns that. What You’ll Do Location: In Person 4 days per week — Boston, MA Scottsdale, AZ or Seattle, WA Reports to: Head of Enterprise Marketing • Drive Axon’s enterprise field marketing strategy, with direct accountability for pipeline generation and revenue influence • Design and execute a portfolio of high-impact events and experiences—including owned events, executive engagements, industry conferences, and customer activations • Lead expansion into retail and healthcare verticals, developing targeted programs that resonate with new buyers and use cases • Partner closely with Enterprise Sales to align on target accounts, priority markets, and deal acceleration strategies • Build account-based and executive-level experiences that drive meaningful engagement with key decision-makers • Create standout, differentiated activations that break through traditional B2G/B2B noise and reflect the ambition of Axon • Establish scalable frameworks and playbooks for field marketing execution across regions • Identify high-leverage opportunities (major industry moments, launches, partnerships) and turn them into high-impact experiences • Build strong relationships with customers, partners and internal stakeholders • Own performance metrics—tracking pipeline, ROI, and engagement to continuously improve outcomes • Leverage AI and emerging tools to enhance personalization, follow-up, and scalability of programs • Manage vendors, agencies, and/or internal contributors to deliver high-quality execution at scale • Act as a strategic advisor on how Axon shows up in-market across enterprise audiences What You Bring • 4+ years of experience in field marketing or event marketing, with ownership of large-scale programs • Proven track record of driving pipeline and revenue through events and field initiatives • Experience supporting enterprise sales and account-based strategies • Strong experience planning and executing high-quality, high-stakes events and activations • Ability to break into new markets or verticals (retail, healthcare, or similar) and tailor strategies accordingly • Creative, out-of-the-box ideas to field programs that capture attention, differentiate Axon and drive meaningful engagement with enterprise customers • Ability to turn complex, technical solutions into compelling, real-world experiences • Experience using data and insights to measure performance and optimize programs • Familiarity with AI and emerging tools to enhance execution and personalization • Strong cross-functional collaboration and stakeholder management skills • High standards for execution, creativity, and detail • Alignment with Axon’s values: ownership, candor, curiosity, and a commitment to building trust in service of our mission to Protect Life Work Location This role is based out of our Scottsdale, Seattle, or Boston location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success. Benefits that Benefit You • Competitive salary and 401k with employer match • Discretionary paid time off • Paid parental leave for all • Medical, Dental, Vision plans • Fitness Programs • Emotional & Mental Wellness support • Learning & Development programs • Employee Resource Groups (ERGs) • And yes, we have snacks in our offices Benefits listed herein may vary depending on the nature of your employment and the location where you work. Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit [Upgrade to PRO to see link] Base Pay Range$112,500—$180,000 USDDon’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve. Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Important Notes The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions. Some roles may also require legal eligibility to work in a firearms environment. We collect personal information from applicants to evaluate candidates for employment. You may request access, deletion, or exercise other CCPA rights at [Upgrade to PRO to see contact] or via our Axon Privacy Web Form. For more information, please see the Your California Privacy Rights section of our Applicant and Candidate Privacy Notice. Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment. We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [Upgrade to PRO to see contact]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes. Phishing alert: Axon will never ask you to pay for any part of the hiring process, including training, equipment, or background checks. We do not make job offers via text message, WhatsApp, or instant messaging platforms without a formal interview process. All legitimate job openings are listed on our official careers page at [Upgrade to PRO to see link] If you receive a suspicious offer or outreach from an email address that is not @axon.com, or if you are asked for sensitive personal information (bank details, Social Security Number) prematurely, please ignore the message and report it to [Upgrade to PRO to see contact].