Demand Generation Specialist at Backblaze

Remote - Argentina; Remote - Colombia ; Remote - Costa Rica ; Remote - India; Remote - Mexico; Remote - Philippines·3h ago

Mid LevelFull-timeGitAI

Salary Range

$13,600 - $18,400 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a creative and data-driven Demand Generation Specialist to help fuel growth by designing and executing "campaign attacks" that drive awareness, engagement, and pipeline.

Key Responsibilities

→Lead Campaign "Attacks": Collaborate in designing and executing integrated, multi-channel demand generation campaigns across digital, email, paid, and event channels.
→Workshop Target Lists: Take a data-driven approach to building and refining target account lists, using insights and intent data to ensure every campaign is focused and effective.
→Execute ABM Strategies: Play a key part in developing and refining our Account-Based Marketing (ABM) programs, identifying high-value accounts and influencing buying committees to accelerate revenue.
→Drive Cross-Functional Alignment: Partner with Sales Ops, Marketing Ops, and Sales Leaders to align campaign strategies with business goals and pipeline objectives.
→AI-Powered Growth: Use AI as a force-multiplier to accelerate research, insights, and content iteration while preserving brand voice and accuracy.
→Storytelling & Brand Alignment: Collaborate with content, product marketing, and creative teams to ensure consistent storytelling and brand alignment across all touchpoints.
→Analyze & Optimize: Continuously test, learn, and optimize programs for scalability, connecting marketing activity directly to pipeline and revenue outcomes.

Requirements

✓Experience: 2–4 years of experience in demand generation, growth marketing, or a related field.
✓Proven Execution: A track record of executing data-driven, cross-channel campaigns that drive measurable results.
✓The Tech Stack: Analytical mindset with experience using Salesforce, HubSpot, or similar platforms to measure success.
✓The "Plus" Skills: Experience (or a hunger to learn) Clay, Outreach, ZoomInfo, or utilizing intent data is a major plus.
✓Communication Skills: Excellent written and verbal communication skills; you can craft compelling messaging and articulate strategy clearly across teams.
✓Project Management: Strong collaboration and project management skills with a proactive, detail-oriented approach.