Head of Growth at Nuuds

About nuuds nuuds is a direct-to-consumer elevated basics brand founded in 2022 by Daryl-Ann Denner. What started as a search for the perfect T-shirt has grown into a full collection of timeless essentials designed for real bodies—available in sizes XS to XXXL. The brand’s first six styles sold out in seven minutes, and today nuuds offers 65+ product styles, operates offices in Dallas and employs a team of 35+. nuuds has been built on the strength of Daryl-Ann’s loyal community of over 2 million followers across Instagram and other platforms. As we enter our next chapter of growth, we are looking for a Head of Growth to build a scalable, diversified acquisition engine that reduces reliance on founder-led activations and establishes a world-class paid media and performance marketing function. The Opportunity This is a rare chance to build the growth function from the ground up at a nine-figure DTC brand with extraordinary product-market fit and a passionate built-in audience. The mandate for this role is clear: architect and execute a transition to a diversified, media-driven acquisition model that unlocks new customer growth independent of founder activations. You will be the sole owner of all paid media spend, responsible for forecasting, budgeting, and optimizing every dollar invested in customer acquisition. You will report directly to Daryl-Ann and work cross-functionally with the creative, product, and operations teams. Responsibilities Paid Media Strategy & Execution • Own the end-to-end paid media strategy across Meta (Facebook/Instagram), Google (Search, Shopping, YouTube), TikTok, and emerging channels. • Build, manage, and scale campaigns from the ground up—this is a hands-on-keyboard role, not a strategy-only position. • Develop full-funnel acquisition strategies that move customers from awareness through first purchase, optimizing for new customer CAC and LTV. • Manage creative briefing and ad creative pipeline in collaboration with the internal creative team, ensuring rapid testing and iteration. Budget Ownership & Financial Forecasting • Serve as the sole owner of media spend—responsible for allocating, forecasting, and reporting on the full acquisition budget. • Build and maintain financial models that forecast revenue from paid channels, new customer contribution margin, and payback periods. • Present regular budget performance reviews to leadership with clear recommendations on scaling, pulling back, or rebalancing spend. • Partner with Finance to ensure media investment aligns with overall company P&L targets. New Customer Acquisition • Drive net-new customer revenue as the primary KPI for this role—growing the customer base beyond Daryl-Ann’s existing audience. • Build and manage an affiliate marketing program, identifying and onboarding high-quality partners, creators, and publishers. • Identify and test new acquisition channels (podcasts, connected TV, direct mail, influencer seeding) and bring a test-and-learn mentality. • Develop audience targeting strategies that find new customers who look like, but are not already part of, the existing nuuds community. Measurement & Analytics • Implement incrementality measurement frameworks to understand the true lift of paid media spend versus organic and founder-driven demand. • Establish and maintain a rigorous testing framework (geo-lift tests, holdout groups, media mix modeling) to guide budget allocation. • Own Shopify analytics and reporting for acquisition-related metrics, building dashboards that provide real-time visibility into performance. • Define and track KPIs including new customer CAC, blended ROAS, contribution margin, payback period, and incrementality ratios. Cross-Functional Collaboration • Work closely with Daryl-Ann and the creative team to translate organic content and brand voice into high-performing paid creative. • Coordinate with product and merchandising to align campaign launches with inventory and drop schedules. • Collaborate with the CRM/retention team (or build the case for one) to ensure smooth handoffs from acquisition to lifecycle. Who You Are • 7+ years of experience in performance marketing and paid media, with at least 3 years managing significant budgets ($5M+ annually) at a DTC or ecommerce brand. • Deep, hands-on expertise running campaigns on Meta Ads, Google Ads (Search, Shopping, Performance Max), and TikTok Ads. • Strong financial acumen—you think in terms of contribution margin, payback periods, and P&L impact, not just ROAS. • Experience building affiliate marketing programs from scratch or scaling existing programs significantly. • Proficiency with Shopify and the DTC analytics ecosystem (GA4, Triple Whale, Northbeam, or similar attribution platforms). • Hands-on experience with incrementality measurement (geo-lift tests, media mix modeling, conversion lift studies). • Excellent communicator who can translate complex media data into clear, actionable recommendations for a non-technical founder. • Entrepreneurial mindset—you are comfortable building from zero, moving fast, and operating in a lean, founder-led environment. • Bonus: Experience at an influencer-founded or creator-led brand where you helped diversify revenue beyond organic/founder activations. Tool & Platforms You should be proficient in or eager to master the following: Shopify (analytics, reporting, and storefront data), Meta Ads Manager, Google Ads (including Performance Max), TikTok Ads Manager, affiliate networks and platforms (e.g., ShareASale, Impact, Awin), incrementality and attribution tools (Triple Whale, Northbeam, Measured, or equivalent), Google Analytics (GA4), and financial modeling tools (Excel/Google Sheets at an advanced level). Compensation & Benefits At nuuds, we take care of our team. In addition to a competitive salary, you'll enjoy a comprehensive benefits package, including medical, dental, and vision insurance, paid time off, holidays, employee discounts, and plenty of opportunities for professional growth. Plus, you'll be part of a fun and collaborative team culture where your contributions are valued. Apply now and join us at nuuds! We can't wait to meet you and welcome you to our team. *All applications will be reviewed by the hiring team. Should your background meet the current needs and your experience meets the minimum qualifications for the position, a member of our hiring team will contact you to schedule an interview.