Senior Copywriter at Backmarket

HI, WE’RE BACK MARKET. We’re here to help make tech reliable, affordable, and better than new. We're a global marketplace for refurbished devices, helping lower our collective environmental impact by providing trustworthy, affordable tech with 92% less carbon emissions than new. Yep, you read that right. Turns out refurbished tech is way better for the planet than new. In fact, With every device purchased on Back Market, our positive impact on the planet grows. From our Customer Care representatives to our software engineer, every individual at Back Market cuts the planet — and consumers — a break. Our mission is simple: to do more with what we already have. Are you ready to join us? As a Senior Copywriter in our in-house creative team (the Studio), you will work closely with partners within and outside of the Studio to produce highly-creative, culturally-relevant copy that drives the brand and business forward. Reporting to the Head of Global Copy, you will be part of a global team of copywriters dedicated to crafting exceptional brand storytelling that aligns with Back Market's tone of voice and business goals. You will master and uphold our brand's global tone of voice, ensuring consistency no matter the channel, the audience, or the media placement. This is a hybrid role with an expectation of 3 days a week in office at our conveniently located Union Square office. Primary Responsibilities   - Develop best-in-class copy that breaks through the slop, using humor; relatability; sharp cultural awareness and an intensely human voice to connect with people - Protect and execute the brand tone of voice, no matter the medium. - Responsible for the execution of copy for their regional market, as well as their global copy “squad.” - Deliver compelling and effective copy across multiple touchpoints, from a range including social media and above-the-line marketing (film, OOH) with an emphasis on video scripting for social platforms and social first copy, as well as to direct-to-consumer communications like banners, emails, push notifications—and bringing the same level of investment and execution to each. - Collaborate with the Back Market in-house studio team, including the in-house Social Team, Executive Creative Director, and design team, to support campaigns as well as day-to-day content. - Collaborate with cross-functional partners (especially within Marketing) to intake market-specific goals and insights and apply them in your copy. - Collaborate with Heads of Marketing to ensure that US marketing needs are met through creative. - Take the marketing data and objectives found in a brief and use them to guide the creation of exciting, compelling copy. You can trace your final draft — no matter how silly — back to the initial business goal outlined in any brief. - Help develop creative and copy direction for 360, 180, and 90 global campaigns and tailor them to the cultural specificities of the US market. - Collaborate with UX Content Designers to ensure the tone of voice stays on brand. - Intake, analyze, and execute against marketing data and insights to deliver successful copy in service of the business. - Onboard freelancers and maintain consistent communication with freelancers and creative agencies to Back Market tone of voice as necessary, including copy review. Expected skills: - 5+ years of related experience in a creative marketing or creative agency team - Experience in translating complex briefs into outstanding copywriting and creative concepts. - Experience creating marketing/advertising campaigns from developing vision and the message platform to overseeing production on time and budget - Understanding and experience in creating integrated content across all marketing channels from digital, social media, and paid media - Strong creative vision with an understanding of business objectives - Experience with translating popular and consumer culture into effective marketing communications Preferred skills: - Prior experience with full-funnel creative development - Experience collaborating with a large creative and marketing team, especially one that is global - Familiarity with Figma WHY SHOULD YOU JOIN US ? ✌🏼 At Back Market, we’re committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives — it’s one of the reasons we’re such a high-scoring certified B Corp company (93.2). No matter your role and seniority level, you’ll enjoy impact-driven work with hands-on career development in an innovative, driven, and fast-paced environment — with benefits to match, like: - A mission driven work environment where your day to day makes an impact on the planet. Seriously. - Hybrid work environment, with 2 remote days a week and 1 remote work week per quarter, plus 3 flex days. - Employee Resource Groups, including mentorship programs, comprehensive accessibility policies, and cultural competency training. At Back Market, we strive to create a workplace that embodies the world we’re trying to change. We’ve embedded our diversity, equity, and inclusion principles into our DNA — from dedicated staff to employee resource groups to our company values. We know that the perfect background for a role doesn’t mean the perfect fit — we encourage you to apply for a role even if you think you may not have all the qualifications. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.