Senior Graphic Designer - Paid Advertisement at Binance

We’re looking for a Senior graphic designer with strong marketing design skills to join our video team (part of a creative studio) to elevate our brand, social and paid ads video content. Binance is the world’s leading cryptocurrency super app, serving 300+ millions of users globally with a secure platform to trade, invest, and manage digital assets. The Global Creative Team shapes how Binance shows up in the world—developing high-impact campaigns, brand systems and creative assets that communicate innovation, trust, and accessibility at scale. Responsibilities • Design brand and marketing assets across all digital channels: brand, social and paid • Collaborate with the brand, creative and paid teams to ensure seamless visual continuity between brand and marketing projects • Conceptualise and translate complex ideas (crypto, trading, investing, staking) into clear, compelling visual narratives that resonate with diverse audiences aligned with brand guidelines. • Produce visuals and storyboards for the video team to animate and edit • Propose, test and iterating on new design formats based on performance insights • Establish and build relationship with the cross-business partners and stakeholders • Leverage AI tools to accelerate and enhance production (image, video) Requirements • 5+ years of experience as a graphic designer (agency, in-house, or startup), with a strong emphasis on marketing design. • A strong portfolio showcasing both systematic design work (brand guidelines, component libraries, template systems, documentation) and high-quality creative execution (campaigns, paid, social, etc.) • Experience designing for fast-paced marketing teams • Ability to take ambiguous briefs and turn them into clear, compelling visual solutions • Strong organisational skills and comfort juggling multiple projects with tight timelines. • A strong portfolio showcasing exceptional brand and marketing design work, clear and strategic, creative thinking. • Mastery of core graphic design fundamentals: typography, colour, layout, hierarchy, and composition. Graphic Design: • Full proficiency in Figma (including components and plugins) • Clear understanding of animation and motion graphics principals • Strong storyboarding / storytelling skills (preparing boards for animation) • Strong foundation in composition, typography, and visual aesthetics • Hands-on experience with AI tools (Higgsfield, Midjourney, Runway, Kling, or similar AI) • A strong point of view on brand and visual storytelling • Create and maintain reusable templates and brand assets that empower marketing, social, and cross-functional teams to move quickly without sacrificing quality Performance expertise: • Strong understanding of paid media algorithms and platform-specific formats • Solid understanding of performance marketing or conversion-focused design • Experience working with hook-driven storytelling frameworks • Strong visual awareness and up-to-date trend sensitivity Good to have skills: • Animation or motion / editing experience • Illustration or iconography experience • UX/UI design experience