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LeadFull-timeRailsAgileAI
Salary Range
$102,000 - $138,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Paid Growth Lead to join Bitso, the leading cryptocurrency platform in Latin America. This role will own paid acquisition end-to-end across all major channels, building and scaling Bitso’s paid growth engine.
Key Responsibilities
- →Own paid acquisition across Meta, TikTok, and other major performance channels
- →Decide where to spend, how much to spend, and when to scale or kill campaigns
- →Run weekly arbitration of budget, experiments, and channel prioritization
- →Design and run continuous experiments across creatives, copy, audiences, formats, and platforms
- →Build a tight creative feedback loop where performance data directly informs new concepts
- →Use AI agents and automation to accelerate creative production, iteration, and analysis
- →Define and maintain working data structures for paid performance and experimentation
- →Work directly with data using SQL to answer questions independently
Requirements
- ✓4+ years of hands-on experience scaling paid acquisition in fast-moving environments
- ✓Deep experience with Meta Ads and TikTok; additional platforms and DSPs are a strong plus
- ✓SQL skills and comfort working with raw event data
- ✓Proven ability to operate independently from centralized analytics teams
- ✓High fluency with AI tools, AI agents, no-code solutions, and automation for growth workflows
- ✓Experience scaling ad production (Arcards.ai, Creatify, Heygen or others)
- ✓Strong creative instinct paired with analytical discipline
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