Marketing Manager at Bobyard

Bobyard

San Francisco·3d ago

ManagerFull-timeGit

Salary Range

$115,600 - $156,400 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Bobyard is seeking a Marketing Manager to build, operate, and scale the systems behind their growth engine. This hands-on role involves strategy and execution across paid media, SEO, content, lifecycle marketing, and analytics.

Key Responsibilities

→Own the marketing stack by connecting HubSpot, Google Ads, Meta, LinkedIn, YouTube, and analytics tools into a unified system that tracks marketing performance to revenue.
→Plan and launch campaigns across digital, traditional, and trade channels to drive qualified pipeline.
→Manage creative and content production, overseeing videos, ads, blogs, and event materials.
→Drive SEO and website performance by developing keyword strategy and optimizing landing pages.
→Implement tracking and attribution by managing UTMs, pixels, and conversion events with RevOps.
→Monitor budgets and performance, tracking spend, pacing, and ROI across all channels.
→Build reporting and dashboards using Equals to visualize funnel performance and campaign ROI.
→Run experiments and optimizations through A/B testing of ad creative, messaging, and landing pages.
→Collaborate cross-functionally with Sales, RevOps, and Product to align campaigns, messaging, and attribution.

Requirements

✓4–6 years of experience in B2B SaaS marketing or growth roles.
✓Deep experience with HubSpot (campaigns, workflows, and reporting).
✓Proficiency in digital ad platforms (Google, Meta, LinkedIn, YouTube) and analytics tools (GA4, Equals, Looker).
✓Strong understanding of CAC, LTV, payback, and funnel conversion metrics.
✓Familiarity with SEO strategy and content performance tracking.
✓Builder mindset — data-driven, iterative, and highly organized.
✓Excellent communicator who can translate data into action and strategy into growth.