BrainRocket is a global company creating end-to-end tech products for clients across Fintech, iGaming, and Marketing. βYoung, ambitious, and unstoppable, we've already taken Cyprus, Malta, Portugal, Poland, and Serbia by storm. Our BRO team consists of 1,300 bright minds creating innovative ideas and products. We donβt follow formats. We shape them. We build what works, launch it fast, and make sure it hits.
βοΈPlease note that this role is office-based for Serbia.
βοΈIf you need to be relocated, we take care of the process.
β‘ We are looking for a CRM Design Lead to lead the visual direction and quality of email marketing creatives across a large portfolio of iGaming brands.
This role sits within the Advertising Design department and focuses on the art direction, consistency, and quality of banner creatives used in CRM communications. You will work closely with CRM executive teams (primary stakeholders) and collaborate with product design teams (UI designers, product designers, artists, and art directors) to ensure all visual output aligns with brand identity, product reality, and marketing goals.
This is a hands-on leadership role: not pure management, but someone who can guide designers, review work at a high level, and step in when needed to refine or correct visual output.
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Responsibilities:
βοΈ Lead and mentor a team of CRM designers (in-house and external), ensuring consistent quality across all outputs
βοΈ Act as the main quality gatekeeper for CRM visuals: review, approve, and refine banner creatives
βοΈ Ensure visual consistency with brand identity and product reality across 150+ brands
βοΈ Work closely with CRM executive teams and collaborate with product design teams to align CRM creatives with the actual product experience
βοΈ Guide designers in choosing the right level of complexity and craft depending on brand priority (from high-end custom visuals to scalable template solutions)
βοΈ Provide art direction and feedback on composition, lighting, anatomy, and overall visual quality
βοΈ Step in hands-on when needed: adjust visuals, improve retouching, or fix critical design issues
βοΈ Present creative work and directions to VP of Brands and senior stakeholders, ensuring alignment on key brands
βοΈ Help the team balance performance-driven CRM needs (retention) with strong visual storytelling.
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Requirements:
βοΈ Proven experience as a Design Lead / Art Director / Senior Designer in: iGaming, gaming, or entertainment industry or high-volume marketing environments
βοΈ Strong background in advertising design and visual storytelling
βοΈ Full professional fluency in written and spoken English
βοΈ Understanding of: multi-brand environments with varying visual styles and marketing context (CRM, retention, or acquisition)
βοΈ Hands-on design skills: advanced Photoshop (retouching, image refinement), strong Figma workflow
βοΈ Ability to step in and improve visuals when needed
βοΈ Strong eye for composition, color, lighting anatomy and visual correctness (especially in AI-generated or heavily edited imagery)
βοΈ Experience working with AI-generated visuals and understanding their limitations
βοΈ Ability to collaborate cross-functionally with CRM teams and product design teams
βοΈ Strong communication skills and professional English proficiency (required for stakeholder meetings and presentations).
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Nice to Have
βοΈ Experience working with CRM / email marketing creatives
βοΈ Background in game art, character design, or narrative-driven visuals
βοΈ Academic or formal art education (illustration, fine arts, etc.)
βοΈ Experience working in multi-brand environments.
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We offer excellent benefits, including but not limited to:
π’ Modern office in New Belgrade
π 24 vacation days annually
π€ 6 sick days without medical certificate
π₯ Premium Health Insurance (coverage up to 5,000 EUR annually)
π Special occasion gifts: birthday, wedding, newborn
π Learning & Development budget (for conferences, courses and certifications)
π Corporate events: international parties, team buildings, activities
π Career growth opportunities in a fast-growing company
βοΈ Relocation package for international candidates
ποΈ Sports package (FitPass membership)
π£οΈ Language classes: Serbian & English (company-covered).
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