Field Marketing Manager, US at Branchmetrics

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward. We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here. As a Field Marketing Manager at Branch, you will own and manage our pipeline-generating programs for Branch’s International Business across North America markets, reporting into the Marketing Director. The Field Marketing Manager should have a passion for creating experiences that connect customers and industry experts with our brand. This is a fantastic opportunity for an individual who is a hands-on problem solver looking for an opportunity to grow and have a direct impact within a small, focused marketing team. As a Field Marketing Manager, you’ll get to: • Craft and execute targeted marketing campaigns to meet the regional goals, including but not limited to events, digital marketing, account-based marketing, and email programs etc. • Manage all elements of the marketing campaign, including planning, messaging, execution, logistics and reporting. • Design, run, and manage event-based marketing programs that drive a qualified sales pipeline independently. • Partner with our teams to source participants, presenters, and speakers for all our programs. • Innovate and experiment with novel ways to engage our audience. • Support follow up activities in close collaboration with the broader Sales team and report on program feedback, ROI as well as iterations on future activities. • Collaborate with cross-functional teams to ensure positioning, messaging, goals, deliverables, and tactics are achieved before, during, and after each respective event. • Manage all event and direct mail logistics as necessary and be looking at developing vendors within the region. • Grow the prospect database of addressable leads within the region. • Rally cross-functional resources/teams (such as Sales & Customer Success teams) to drive interest and registrations. • Travel to and from events for on-site management/coordination (10%-15% of the time). You’ll be a good fit if you have: • 3-5 years + of marketing programs experience with at least 1-2 years experience building and launching ABM Marketing campaigns including events and webinars. • Hustle and ownership. Someone who is adaptable and can live in chaos and truly own a program and take it to the next level. • Experience running multiple marketing programs at once and is able to juggle competing priorities all while being detail oriented. • Flawless task management skills, with an eye for detail and quality. • Experience engaging senior business buyers at every funnel stage over long sales cycles. • A track record of success in participating in field marketing campaigns and working with partners. • A data-driven mindset and a rigorous process for testing, measuring and optimizing programs. • Excellent communication and writing skills. • Experience with an email / marketing automation platform preferred. • Bachelor's degree preferred. • Proficiency in MS Word, Excel, PowerPoint, and Google Docs. • Experience working in the SaaS/ Martech industry is preferred. This role will be based at our Austin, TX office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines. This role does not qualify for visa sponsorship. The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter. Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer! A little bit about us: Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch. Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.