GenAI Creative Lead at Brandtechplus

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.  As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: GenAI Creative Lead Location: Remote working until further notice A little bit about the role: Awareness and adoption of GenAI technology has transformed advertising, creating exciting new opportunities and challenges for creative teams. We’re looking for a GenAI Creative Lead to play a pivotal role in overseeing projects and or teams, while also delivering high-quality, innovative work directly. You will be trained on our proprietary AI platform, Pencil, and will use this alongside a range of other AI and traditional tools to push creative boundaries and deliver outstanding advertising solutions. In this dynamic position, you’ll act as a hands-on creative, a project leader, and an evangelist for GenAI best practices and capability-building within the team. You will inspire adoption, champion best practices, troubleshoot workflow challenges and raise creative standards. What you'll be doing: • Deliver innovative, GenAI-powered advertising and content-from brief to final delivery-using Pencil and other AI tools, setting a new standard for creativity. • Take a hands-on role in asset creation and design, actively shaping projects and setting the creative benchmark by example. • Oversee projects and teams where needed: briefing, guiding, and reviewing work to ensure quality, originality, and brand alignment across all deliverables. • Ensure the quality and creative consistency of projects, reviewing and refining work (your own and others) to meet client objectives and brand guidelines. • Bring a sharp eye for detail to all GenAI outputs: spotting and correcting subtle errors to ensure every asset is polished and client-ready. • Actively drive AI adoption on the creative team: run training sessions, onboard new members to GenAI workflows (with Pencil and other tools), and foster shared learning and experimentation. • Build strong partnerships with Account and Creative Directors to translate client challenges into impactful, GenAI-driven solutions. • Present creative ideas, work, and GenAI's potential (and limitations) to clients and stakeholders with clarity and enthusiasm. • Share effective GenAI workflows, tips, and case studies-helping the whole team stay inspired and upskilled. • Lead by example as a mentor and collaborator, raising creative standards, encouraging experimentation, and supporting others to master new technologies. • Champion ethical, responsible, and on-brand use of GenAI, keeping your team updated on the latest industry, legal, or technical guidelines. • Keep yourself-and the team-at the forefront by staying on top of emerging GenAI trends, tools, and creative techniques. What you'll need: • Creative experience in an advertising agency, in-house creative team, or design studio, with exposure to motion or integrated digital campaigns. • Proven Design/Art Direction/Copy portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects (AI can be personal or client-related work). • Track record of collaborating and guiding multidisciplinary creative teams. • Familiarity with GenAI tools (e.g., ChatGPT, Midjourney, Adobe Firefly, Veo, etc.) and direct experience generating prompts, assets, and ideas using AI. • Advanced proficiency in Adobe Creative Cloud and digital content creation. • Strong communication and presentation skills—able to demystify GenAI and creative thinking for different audiences. • An adaptable, hands-on approach: equally comfortable leading, supporting, or jumping into new challenges. • A collaborative, mentoring mindset and genuine enthusiasm for helping others grow - especially with new creative technologies. • A strategic, solutions-oriented outlook: able to spot where GenAI can unlock creative and operational value. • Excellent written and verbal English. • Optimistic, adaptable mindset regarding the opportunities and ethical considerations of GenAI in the creative industries. Req ID: 16240 #LI-REMOTE #LI-SJ1 #MID #BTG+ Our values shape everything we do: Be Ambitious to succeed  Be Imaginative to push the boundaries of what’s possible  Be Inspirational to do groundbreaking work  Be always learning and listening to understand  Be Results-focused  to exceed expectations  Be actively pro-inclusive and anti-racist across our community, clients and creations  Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.  Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'