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Entry LevelFull-time
Salary Range
$25,500 - $34,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are seeking a Martech Enablement Operations Lead to join our growing Marketing team. In this role, you will serve as the end-to-end owner of our marketing technology ecosystem and customer communications tech stack, leading the design, execution, and continuous optimization of CRM marketing programs.
You will drive the orchestration of customer engagement experiences, ensuring seamless delivery across platforms such as Salesforce Marketing Cloud and other core Martech solutions. This role blends strategic leadership, technical expertise, and operational excellence to deliver scalable, high-impact customer experiences.
Impact:
• Own and lead end-to-end customer lifecycle marketing workstreams, from grooming through execution, optimization, and measurement, driving incremental revenue, conversions, engagement, and increased customer retention
• Architect and optimize cross-channel customer journeys that deliver best-in-class, data-driven experiences
• Act as the primary bridge between Marketing and IT, defining clear requirements and guiding technical implementation to achieve business outcomes
• Drive roadmap and prioritization of Martech initiatives, tools, and capabilities to enhance speed, scalability, and long-term platform health and business goals
• Lead deep-dive analyses to identify gaps, inefficiencies, and opportunities, and translate insights into best practices, standards, and governance
• Make, guide, and enforce key architectural and operational decisions (e.g., real-time vs. batch, triggered vs. scheduled, dynamic vs. static content strategies)
• Oversee and ensure excellence in campaign execution, including automation design, testing frameworks, data flows, and performance monitoring
• Establish and evolve data architecture and governance practices to enable personalization, segmentation, and measurement at scale
• Influence cross-functional strategy across Marketing, IT, Product, and Analytics to align on customer experience outcomes 
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About Brightspeed
Brightspeed is a telecommunications company focused on delivering advanced connectivity solutions to businesses and communities. Operating in the telecommunications and internet services industry, Brightspeed provides high-speed internet, voice, and data services designed to enhance communication infrastructure. While the exact founding date and location are not explicitly stated, the company's name suggests a commitment to rapid and reliable connectivity, positioning it as a modern alternative in the telecommunications sector. Brightspeed aims to bridge the digital divide by offering scalable solutions that cater to both urban and rural markets, leveraging cutting-edge technology to ensure seamless connectivity. The company's main products and services include fiber-optic internet, cloud-based voice solutions, and managed data services, all engineered to meet the growing demands of modern businesses. Key features of Brightspeed's offerings include low latency, high bandwidth, and robust security protocols, ensuring that clients experience minimal downtime and maximum efficiency. These services are tailored to target small to medium-sized enterprises, healthcare providers, educational institutions, and other organizations that rely on dependable communication systems. Brightspeed's solutions are designed to integrate smoothly with existing IT infrastructures, providing a hassle-free upgrade path for businesses seeking to enhance their operational capabilities. Brightspeed has established itself as a notable player in the telecommunications market by prioritizing customer-centric innovation and reliability. The company differentiates itself through its commitment to deploying state-of-the-art fiber networks, which enable faster speeds and greater capacity compared to traditional copper-based systems. By focusing on underserved markets, Brightspeed has carved out a unique value proposition, offering competitive pricing and personalized service to clients who have historically faced connectivity challenges. This approach has earned the company a reputation for being a trusted partner in driving digital transformation across diverse industries.
