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ManagerFull-timeGit
Salary Range
$85,000 - $97,000 /year
About the Role
The Marketing Manager will play a critical role in developing, managing, and implementing strategic marketing plans to promote several clean transportation programs administered by CALSTART. This position requires strong marketing acumen, excellent project management abilities, superior communication skills, and an interest in sustainable transportation solutions.
Key Responsibilities
- βCampaign Execution: Develop, plan, manage, and execute multiple campaigns in support of CALSTARTβs programs.
- βAudience Research: Conduct audience and market research to identify optimal channels for reaching and engaging target audience segments
- βContent Creation: Create and draft engaging content, including copy and initial design concepts for collateral, emails, social media, digital advertising, websites, and more.
- βPerformance Analysis: Monitor, analyze, and report on the performance of marketing campaigns and initiatives, providing actionable recommendations for continuous improvement.
Requirements
- β5-7 years of professional marketing experience in B2B marketing
- βQuick learner with the ability to distill complex programs into easily understood concepts for diverse audiences.
- βSelf-starter with a creative mindset to develop innovative marketing solutions for business challenges.
- βStrong project management and communication skills with a proven track record of fostering consensus and leading cross-functional initiatives.
- βDetail-oriented with excellent organizational skills; adept at managing multiple workflows, prioritizing deadlines, and overseeing budgets.
- βProficiency in digital marketing tools and platforms, including Monday.com, MailChimp, Hootsuite, Canva, Adobe Suite, Microsoft Office Suite, and Marketing Cloud.
- βBachelorβs Degree in Marketing, Communications, Design, or a related field; equivalent professional experience will also be considered.
- βGenuine interest in sustainability and clean transportation solutions.
Benefits
- β 100% company paid comprehensive health benefits for Medical, Dental, Vision, Short Term Disability, Long Term Disability and Life Insurance
- β Retirement plan with generous company contributions
- β FSA for Health and Dependent Care
- β 3 weeks of vacation time in the first year of employment
- β 11 paid company holidays
- β Paid sick time
- β Paid family leave
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