Search Engine Optimisation (SEO) Content Specialist at Canva

Content Creation & Optimization • Champion content requirements for landing pages and blog articles, supporting the development of long-term content strategy by maintaining an up-to-date editorial calendar and publishing plan • Create and edit SEO-optimized, engaging content about various design topics that align with the SEO team's content strategy and resonate with local audiences • Upload and publish content that follows the latest SEO best practices and fits our local tone of voice (as defined by our language managers) • Regularly track and optimize landing pages to maintain freshness, improve content credibility, and enhance user engagement • Maintain a high level of quality and consistency in alignment with Canva's brand guidelines • Provide feedback on content management systems, translation quality, and page layout to continuously improve efficiency and quality Collaboration & Strategic Partnership • Work closely with the wider Japan SEO team to align on goals, priorities, and SEO best practices that drive growth • Support broader SEO activities such as keyword research, competitor analysis, and collaboration with Outreach Specialists for content production • Collaborate with the country SEO team and broader marketing/community teams to ensure content strategy reflects local market dynamics and user needs • Contribute local market intelligence and user insights that inform content priorities and opportunity identification • Build relationships across functions to understand how your content work supports broader country initiatives Navigating the Evolution of Search & Discovery • Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.) • Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country • Stay up to date on GEO/AEO evolutions and next-generation optimization techniques • Be open to experimenting with new content formats and optimization approaches as the search landscape evolves • Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trends