SEO Specialist - Korea at Canva

What you’ll do (responsibilities) Content Creation & Optimization • Support the creation, optimisation, and publication of SEO-driven content for Canva's key landing pages and blog posts. • Use local insights, keyword research (including Naver Keyword Tool), and SEO tools to identify content opportunities that drive traffic, visibility, and engagement across priority pages. • Localize key English website pages to ensure strong rankings for the canva.com/ko_kr subfolder on both Google and Naver.Outreach & Link Building • Support Canva in identifying relevant external websites and partners for link-building opportunities and conduct outreach using tailored messaging aligned with Canva’s brand and ethical standards. • Maintain accurate documentation and tracking of campaigns, link quality, and SEO performance metrics, and communicate results to relevant Canva stakeholders. • Ensure all SEO activities adhere strictly to white-hat link-building practices and Canva’s quality guidelines.User Experience & Innovation • Bring a user-first perspective to SEO initiatives, proactively identifying opportunities to improve the search-to-conversion experience for Korean users. • Propose creative solutions and fresh ideas that enhance how Korean users discover and engage with Canva — including across Naver surfaces. • Stay up to date with Korean cultural, social, and digital trends across a wide range of topics to ensure content remains locally relevant. • Question existing approaches constructively and suggest improvements based on user behavior observations.Navigating the Evolution of Search & Discovery • Stay curious about emerging search and discovery trends in your market—including how users find information through AI-powered platforms (ChatGPT, Claude, Perplexity, Google's AI Overviews, etc.) • Understand where traditional SEO drives value versus where new channels and approaches may be more effective in your country • Stay up to date on GEO/AEO evolutions and next-generation optimization techniques • Be open to experimenting with new content formats and optimization approaches as the search landscape evolves • Share observations and learnings about how users in your market discover content, contributing to our global understanding of emerging trendsCross-Functional Collaboration • Collaborate with Canva's internal team, including marketers, designers, product manager, SEO Content Editor and the SEO Country Lead, to align on tone, messaging, goals, and brand standards. • Monitor local search trends on both Google and Naver, track competitor activity, and analyse user behaviour to surface actionable insights that inform Canva's ongoing content and outreach strategy in South Korea.Strategic Collaboration • Partner with your SEO Lead to prioritize and deliver on weekly and monthly goals. • Collaborate with peers in similar markets to share insights and strengthen international best practices. • Communicate progress, blockers, and learnings clearly across teams. • Support South Korea core team initiatives, contributing ideas to maximize marketing and branding campaigns and partnerships. • Actively share insights and learnings — especially fresh perspectives on Korean user needs and Naver-specific market trends.AI-Powered Efficiency • Utilize AI tools for tasks like research, drafting communications, and more. • Develop workflows to automate routine activities. • Explore new AI solutions and share successful practices with the team. • Spot inefficiencies in workflows and suggest AI-driven improvements. • Record automation strategies and add them to shared resources.