Marketing Operations Manager at captivateiq

captivateiq

Austin, Texas·2h ago

ManagerFull-timeRustFigma

Salary Range

$90,000 - $125,000 /year

About the Role

This role is the operational backbone of CaptivateIQ's demand and pipeline engine. You'll ensure GTM teams can execute campaigns and ABM programs effectively, while maintaining data integrity for leadership insights.

Key Responsibilities

→Optimize marketing technology stack (HubSpot, Salesforce, Outreach) for seamless integration
→Build and maintain dashboards tracking pipeline generation and campaign performance
→Design and scale ABM programs with alignment across Marketing, Sales, and Customer Success
→Manage lead scoring, routing, and nurturing processes
→Develop scalable campaign processes and documentation
→Coordinate tracking, tagging, and reporting for end-to-end visibility

Requirements

✓3-5 years of hands-on experience in Marketing Operations, preferably in Enterprise B2B SaaS
✓Deep expertise in HubSpot and Salesforce (certifications a plus)
✓Experience designing ABM programs that bridge marketing and sales
✓Solid understanding of lead management, marketing funnel metrics, and attribution
✓Familiarity with intent data platforms and multi-touch attribution models
✓Proven ability to design and scale processes across global marketing teams
✓Excellent communicator who can translate data into business narratives