Senior Marketing Manager - Federal at Zscaler

About Zscaler Zscaler accelerates digital transformation to ensure our customers can be more agile, efficient, resilient, and secure. As an AI-forward enterprise, we are constantly pushing the envelope, leveraging the world’s largest security data lake to power our cloud-native Zero Trust Exchange platform. This innovation protects our customers from cyberattacks and data loss by securely connecting users, devices, and applications in any location. Here, impact in your role matters more than title and trust is built on results. We say, impact over activity. We seek innovators who actively use AI to amplify their impact and who thrive in an environment where we leverage intelligent systems to stay ahead of evolving threats. We believe in transparency and value constructive, honest debate—we’re focused on getting to the best ideas, faster. We build high-performing teams that can make an impact quickly and with high quality. To do this, we are building a culture of execution centered on customer obsession, collaboration, ownership, and accountability. We value high-impact, high-accountability with a sense of urgency where you’re enabled to do your best work and embrace your potential. If you’re driven by purpose, thrive on solving complex challenges, and want to be part of the team that’s helping to secure the AI age, we invite you to bring your talents to Zscaler and help shape the future of cybersecurity. Role We are looking for a seasoned Senior Marketing Manager, Federal, to join our team. This is a remote U.S. role (East Coast preferred), reporting to the Director, US Government and Education. The Senior Marketing Manager - Federal, owns the strategy and execution of integrated marketing and CXO engagement programs that increase awareness, create demand, and expand customer adoption across key U.S. Federal accounts. The role makes a measurable impact by partnering with Federal sales and alliance teams to prioritize and influence strategic opportunities—using data and insights to prove ROI, move accounts through the buyer journey, and accelerate pipeline and revenue growth. What you’ll do (Role Expectations) • Develop and implement data-driven customer marketing campaigns that strengthen relationships, drive awareness, and accelerate upsell/cross-sell opportunities by leveraging tools such as SFDC, intent data, and Tableau to enhance targeting and guide key accounts through the buyer’s journey. • Lead demand generation efforts to break into key whitespace accounts through targeted campaigns and meeting-maker programs • Drive local thought-leadership and third-party programs that increase awareness with key Federal decision-makers, while aligning stakeholders on the strategy, story, and placement • Align closely with Federal sales leadership to prioritize accounts and create CXO engagement plans that advance strategic opportunities, including ownership of customer advisory boards, third-party events, award submissions, customer stories, use cases and more • Serve as the marketing lead on federal tech alliance partner marketing initiatives and aligning with the partner marketing manager to amplify program execution and results Who You Are (Success Profile) • You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful. • You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. You adapt to what’s needed, navigating seamlessly between high-level strategy and hands-on execution. • You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust. • You operate with urgency. You understand that in a high-growth environment, speed and quality are not mutually exclusive. You have a relentless focus on execution and a bias for action, delivering high-impact results quickly to win for the customer and the team. • You are data-driven. You use data and analytics to find the truth, measure what matters, and guide informed decisions. You value evidence over assumptions, replacing "I think" with "I know" to drive better outcomes. What We’re Looking for (Minimum Qualifications) • Experience marketing to public sector organizations, specifically to the U.S. Federal government • Professional experience in a field marketing role, with a track record of delivering measurable results • Experience tracking ROI and analyzing performance across campaigns, events, and programs • Exceptional written, verbal, and interpersonal communication skills, with the ability to align across levels and functions • Ability to travel within territory as needed (up to 25%) What Will Make You Stand Out (Preferred Qualifications) • Experience building integrated demand generation campaigns in high-tech, using digital and in-person tactics such as ABM, events, and partner programs • Proven success running end-to-end CXO engagement and third-party thought-leadership programs in IT or cybersecurity • Proficiency with data analytics skills and CRM tools #LI-Remote #LI-DS9 Zscaler’s salary ranges are benchmarked and are determined by role and level. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations and could be higher or lower based on a multitude of factors, including job-related skills, experience, and relevant education or training. The base salary range listed for this full-time position excludes commission/ bonus/ equity (if applicable) + benefits. Base Pay Range$147,000—$210,000 USDAt Zscaler, we are committed to building a team that reflects the communities we serve and the customers we work with. We foster an inclusive environment that values all backgrounds and perspectives, emphasizing collaboration and belonging. Join us in our mission to make doing business seamless and secure. Our Benefits program is one of the most important ways we support our employees. Zscaler proudly offers comprehensive and inclusive benefits to meet the diverse needs of our employees and their families throughout their life stages, including: • Various health plans • Time off plans for vacation and sick time • Parental leave options • Retirement options • Education reimbursement • In-office perks, and more! Learn more about Zscaler’s Future of Work strategy, hybrid working model, and benefits here. By applying for this role, you adhere to applicable laws, regulations, and Zscaler policies, including those related to security and privacy standards and guidelines. Zscaler is committed to providing equal employment opportunities to all individuals. We strive to create a workplace where employees are treated with respect and have the chance to succeed. All qualified applicants will be considered for employment without regard to race, color, religion, sex (including pregnancy or related medical conditions), age, national origin, sexual orientation, gender identity or expression, genetic information, disability status, protected veteran status, or any other characteristic protected by federal, state, or local laws. See more information by clicking on the Know Your Rights: Workplace Discrimination is Illegal link. Pay Transparency Zscaler complies with all applicable federal, state, and local pay transparency rules. Zscaler is committed to providing reasonable support (called accommodations or adjustments) in our recruiting processes for candidates who are differently abled, have long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.