Carta

About Carta

Carta is a technology company specializing in financial and administrative solutions for private companies, particularly those in high-growth sectors like startups and venture-backed businesses. Founded in 2012 and headquartered in San Francisco, California, Carta has established itself as a key player in the financial technology industry, focusing on streamlining complex processes such as equity management, cap table administration, and investor reporting. The company’s name and domain, "carta," evoke the idea of a map or document, reflecting its mission to provide clarity and organization in the often convoluted world of private company finances. Carta’s main products and services include equity management software, automated cap table services, and investor relations tools designed to simplify the lifecycle of private company ownership. Key features of their platform include real-time equity tracking, automated compliance reporting, and seamless integration with legal and financial systems. The company primarily targets startups, venture capital firms, and private equity-backed companies, offering solutions that help them manage equity stakes, streamline fundraising, and maintain accurate financial records. Their services are particularly valuable for companies navigating rapid growth, multiple funding rounds, and complex ownership structures. Carta has achieved significant recognition in the industry, including being named to Forbes’ Cloud 100 list and receiving multiple awards for innovation in financial technology. The company’s market position is strengthened by its ability to combine sophisticated technology with deep expertise in private company finance, offering a unique value proposition that blends automation with personalized support. By addressing the pain points of equity management and compliance, Carta has become an indispensable partner for companies seeking to scale efficiently while maintaining transparency and control over their financial operations.