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Mid LevelFull-timeMachine LearningData ScienceAI
Salary Range
$110,500 - $149,500 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Product Manager I to join the Acquisition & Activation team at Coinbase. This role focuses on helping new users discover the core value of Coinbase efficiently, turning sign-ups into activated, retained customers. You will shape and execute the roadmap for core activation experiences, working with engineering, design, and data to increase activation rates and reduce time-to-first-transaction.
Key Responsibilities
- →Support the strategy and roadmap for the New User Experience, User Lifecycle, Multi-Product Discovery, and New User Incentives to help new users seamlessly complete KYC, add a payment method, and begin to invest on Coinbase.
- →Analyze activation funnels and dashboards to identify where new users drop off, size opportunities, and propose clear, experiment-backed solutions.
- →Write simple, clear product requirements and user stories, and partner with Engineering and Design to ship improvements to NUX flows, incentives, and related UX.
- →Run A/B tests across the entire lifecycle of a user’s first 30 days – from onboarding to incentives – in partnership with Data Science and experimentation teams; interpret results and recommend follow-ups.
- →Collaborate with adjacent teams to ensure activation experiences are technically sound, cohesive, high quality, and consistent across platforms.
- →Contribute to on-call and operational excellence for Activation-owned services, working with engineering partners to keep critical new-user paths reliable.
Requirements
- ✓3+ years of product management or closely related experience in consumer products.
- ✓Experience working on user funnels, including using data to understand drop-offs and measure impact of product changes.
- ✓Comfort with experimentation and basic analytics.
- ✓Strong collaboration skills; ability to work well with Engineering, Design, and cross-functional partners.
- ✓Clear written and verbal communication; able to turn ambiguous problems into simple problem statements, PRDs, and next steps.
- ✓Interest in crypto and financial products, with curiosity to learn quickly about our users and ecosystem.
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