Director, Digital Marketing (Remote: USA) at cologix

About Our Company: Headquartered in Denver, Colorado, Cologix is a leading North America network-neutral interconnection and hyperscale edge data center company. Our platform gives customers access to 45+ digital edge and Scalelogix℠ hyperscale edge data centers in 13 markets across the United States and Canada along with a carrier-dense ecosystem of 710+ networks, 360+ cloud providers, 35+ onramps and seven Internet exchanges. We provide our nearly 2,000 customers with direct access to our local operations teams, resulting in strong partnerships enabled by exceptional operational support and unparalleled customer service. Backed by one of the largest North American infrastructure funds, Cologix's experienced leadership team, certified staff and commitment to ESG initiatives help form a culture that values our people, our environment and our clients. Role Overview Cologix is seeking a strategic, hands-on Director of Digital Marketing to lead and execute our digital strategy across North America. This role owns digital performance end-to-end—strategy, execution, optimization and reporting for data center solutions for enterprises, hyperscalers and service providers This is a player-coach position. With a lean team structure, this leader will both set direction and directly contribute across key channels including website optimization, paid media, search, content, social and blog.  This role will manage a demand center operations resource and a marketing specialist that is a shared resource. The Director will drive measurable pipeline impact, strengthen brand authority and ensure digital marketing functions as a scalable growth engine aligned with revenue objectives. Core Responsibilities Digital Strategy and Performance Ownership • Develop and evolve an integrated digital strategy aligned to pipeline and revenue goals • Translate company priorities into clear digital channel plans • Define KPIs across web, paid, organic and AI-powered search • Deliver executive-ready performance reporting and insights • Partner with corporate marketing and regional marketing teams to align investments and outcomes Hands-On Digital Channel Execution and Optimization • AI-powered search optimization and AEO implementation • SEO strategy and on-page optimization • Paid media oversight and optimization (Google Ads, LinkedIn, display, 6sense alignment) • Digital launch coordination • A/B testing and conversion optimization initiatives • Execution may be supported by an agency and internal team members, but this role remains actively involved in build, review, optimization and performance improvement. Website Strategy and Management • Own website roadmap, UX improvements and conversion optimization strategy • Coordinate with agency partner on enhancements and updates • Lead experimentation initiatives to improve conversion performance • Ensure the website functions as a demand-generation engine, not just a publishing platform • Partner with content team to ensure website is optimized for customer journeys and conversation • Ensure content on website is updated as needed Social Leadership and Content • Provide social media strategy and performance; ensure day-to-day execution is effective. Manage all social accounts. • Publish social media content in alignment with editorial calendar • Oversee blog platform and content alignment across campaigns, social and blog • Shift focus from volume-based posting to high-impact visibility and authority • Guide and elevate the performance of our social accounts Team and Vendor Leadership • Lead and develop the Marketing Operations Senior Manager and Marketing Specialist • Ensure clear role delineation to maximize efficiency • Manage digital vendors and technology platforms (HubSpot, analytics, advertising platforms, etc.) • Continuously evaluate tools and AI applications that improve scale and impact Experience and Profile/Qualifications • 8+ years of B2B digital marketing experience • Experience in infrastructure, data center, cloud, network or complex technology environments preferred • Demonstrated success balancing strategy with hands-on execution • Strong expertise in AEO, SEO, SEM, paid social, website optimization and analytics • Experience working with marketing automation and CRM systems • Knowledge of applicable Canada privacy laws, email compliance, SPAM and Quebec regulatory requirements • In depth knowledge of WCAG & AODA compliancy for web design • Data-driven and commercially focused • Technically curious, especially around AI applications • Strong prioritization skills in resource-constrained environments • Proven ability to operate effectively in lean team environments • Player-coach mindset but also a service mentality as relates to the full company • Excellent communication, collaboration and relationship building skills • Strong writing skills for social platforms (short form content) • BA or BS degree or equivalent experience ***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or transfer sponsorship of an employment visa at this time, including CPT/OPT.*** NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. Cologix is proud to be an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or veteran status.  If you need assistance in applying for any of our open positions, please contact us at [Upgrade to PRO to see contact] or call 720-940-2551.  The California Consumer Privacy Act (“CCPA”) creates privacy rights relating to the collection, sale, disclosure, and deletion of consumers’ personal information. The CCPA requires businesses to provide consumers, including job applicants and employees, with information about their rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used. For additional information regarding your rights, including a description of the categories of personal information to be collected and the purpose for which the information will be used, please see [Upgrade to PRO to see link] Cologix’ data centers are ISO 27001:2022 and ISO 14001:2015 certified. These certifications demonstrate Cologix’s commitment to both information security and environmental stewardship. At Cologix, protecting information assets and minimizing environmental impacts are everyone’s responsibility. Cologix employees are responsible for: • Understanding and following Cologix’s information security, cybersecurity, privacy, and environmental management policies, procedures, and standards. • Ensuring conformance with the requirements of both the Information Security Management System (ISMS) and the Environmental Management System (EMS). • Remaining vigilant and reporting any information security or environmental incidents, vulnerabilities, risks, or non-conformities to the appropriate teams. • Actively participating in Cologix’s efforts to maintain and improve information security and environmental performance.