Director, Demand Generation at Commonroom

About us Common Room is the AI GTM Platform that empowers your teams with AI agents built on complete buyer intelligence. We unify every signal across the full buyer journey into one continuously-updated, person-level view—so your team knows exactly who to target and why, what to say, and when to reach out. GTM teams are drowning in tool sprawl, fragmented data, and AI that doesn't deliver. Common Room replaces your disconnected stack with one platform built for scale and complexity. We bring together data, orchestration, and execution in one system built for orgs of 75-1000+. We've raised over $50 million from top-tier investors including Greylock, Index, and Madrona, and we're backed by 25+ operators from companies like Figma, Stripe, Airtable, Slack, Notion, Loom, and more. You + Common Room? You'd be joining a team that values simplicity, passion, trust, each other, and our customers above all. We ask hard questions, collaborate gladly, and make decisions quickly. So hello! Please, knock on our door. We'd love to meet you. ABOUT THE ROLE We’re looking for a Director of Demand Generation to build and scale the pipeline engine at Common Room. This role sits at the center of our go-to-market motion and is responsible for driving qualified pipeline through integrated marketing programs, experimentation, and signal-driven engagement strategies. You’ll partner closely with Sales, RevOps, Product Marketing, and Partnerships to turn market insight and buyer signals into pipeline and revenue. This is both a strategic and hands-on leadership role. You will define the demand strategy, own pipeline targets, and build the programs that fuel Common Room’s growth as we scale upmarket. The ideal candidate thrives in high-growth environments, understands how modern B2B buyers behave, and is excited to build a next-generation demand engine powered by signals, data, and AI. WHAT YOU’LL DO - Define and execute the demand generation strategy that drives qualified pipeline across segments, industries, and buying personas - Translate company revenue goals into measurable marketing pipeline targets and scalable programs - Develop and lead integrated marketing campaigns across channels including paid acquisition, account-based marketing, events, webinars, partner programs, lifecycle marketing, and content - Build programs that convert buyer signals into pipeline by partnering closely with RevOps and Sales - Leverage product usage, website activity, community engagement, and third-party intent signals to identify buying moments and trigger engagement - Create and run experimentation frameworks to test new channels, campaign strategies, and growth tactics - Analyze marketing performance and optimize programs to improve conversion across the funnel - Partner closely with Sales, SDRs, and RevOps to ensure strong marketing-to-sales alignment and pipeline outcomes - Improve marketing infrastructure including attribution, reporting, campaign processes, and marketing technology - Hire, mentor, and develop a high-performing demand generation team WHAT YOU BRING - 8–12+ years of experience in B2B marketing with a strong focus on demand generation - Experience building pipeline programs at a high-growth SaaS company (ideally Series B–D stage) - Proven track record of driving measurable pipeline and revenue impact - Experience running integrated campaigns across paid media, ABM, events, lifecycle marketing, and partner channels - Strong understanding of modern B2B buying behavior and signal-driven marketing - Experience partnering closely with Sales, SDR teams, and RevOps - Comfort operating in fast-moving startup environments where strategy and execution go hand in hand - Strong analytical mindset with the ability to use data to inform marketing strategy and optimization - Experience with modern GTM tools including CRM, marketing automation platforms, intent data, and analytics tools NICE TO HAVE - Experience marketing developer, data, or technical products. - Familiarity with modern GTM data platforms and signal-based workflows. The compensation range for this position is between $220,000 and $260,000 OTE (plus equity) depending on experience. Our values: - Be Customer-centric - We work backwards from the needs of our customers. The crisp articulation of customer value guides our decisions. - Strive for Simplicity - We choose simplicity over complexity whenever possible. We seek to identify and understand the essential quality of what we are building. - Make it Happen - We are quick to take the first step, and prioritize decisiveness over fear of making a mistake. We don’t confuse motion for movement and we measure ourselves on impact over actions. - We’re In this Together - We measure personal success by the success of our customers and teammates. Relationships matter, and the strongest ones are built on the foundations of trust, enablement, and transparency. Our benefits: Our investment in caring for our employees and their families is a key part of our values and culture at Common Room: - Competitive base compensation with meaningful equity ownership - Health insurance including medical, dental, and vision, HSA and FSA - We pay 100% of your employee premium and 50% of your premium for any dependents - Unlimited Paid Time Off - Paid Company Holidays - Work from home policy including a laptop and support for your home office needs - Monthly Remote Stipend - 401(k) self contribution - Paid Family Leave - Opportunity to join a diverse, passionate, and fun team at a pivotal time in the company’s lifecycle Common Room provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.