Nordics & Benelux Field Marketing Manager at Confluent

We’re not just building better tech. We’re rewriting how data moves and what the world can do with it. With Confluent, data doesn’t sit still. Our platform puts information in motion, streaming in near real-time so companies can react faster, build smarter, and deliver experiences as dynamic as the world around them. It takes a certain kind of person to join this team. Those who ask hard questions, give honest feedback, and show up for each other. No egos, no solo acts. Just smart, curious humans pushing toward something bigger, together. One Confluent. One Team. One Data Streaming Platform. About the Role The Marketing Manager, Regional Field Marketing, Nordics & Benelux will report to the Senior Director, EMEA Field Marketing. This role is responsible for developing and scaling efficient go-to-market plans that align with business growth objectives specifically in the Netherlands and Nordics regions. A strong partnership with sales leadership is essential. Key responsibilities include engaging customers and prospects through targeted campaigns and high-touch field marketing activities. These efforts must build quality pipeline, drive predictable revenue, with a particular emphasis on new pipeline generation and accelerating pipeline velocity. The role requires extensive collaboration beyond sales, including partnerships with the partner organisation, SDR, CSM, and Demand Generation Centre of Excellence teams, as well as other key stakeholders within the Marketing organisation. What you’ll do - Own the Field Marketing plan for the Nordics & Benelux region aligned to sales priorities, pipeline and revenue goals. - Support a cross-functional team consisting of sales leaders, account executives, sales development reps, and partner development managers. - Act as a trusted, strategic partner to sales leadership, understanding the region’s goals and needs. - Be hyper-focused on flawless execution of field marketing plans, delivering a superior end-user experience. - Be financially literate and be able to drive actionable insights from data to always optimise return on investment of marketing spend. - Work closely with business development and partner marketing to develop and execute joint partner programs aligned to regional marketing strategy and plan. - Collaborate with marketing stakeholders to identify the most relevant marketing messages, use cases, assets, channels, and calls to action for personas and account segments in the EMEA regions. - Work closely with global campaigns to leverage a consistent campaign strategy, messaging and assets in regional field marketing programs. - Align and collaborate with sales enablement and SDR teams to increase program adoption and ensure SLAs for lead follow up are met. - Responsible for reporting to accurately measure business impact on pipeline/bookings (sourced/influenced), database growth and account/persona engagement. - Review, analyse, and communicate regional performance using a data-driven approach. - Manage regional budgets, pipeline targets and reporting. - Ability to travel up to 20% within region (based on need). What we’re looking for - Proven field marketing experience within enterprise software/SaaS, including experience managing a small team. - Experience working closely with Sales to create a strategy to deliver and scale regional marketing plans across enterprise and commercial account segments. - Proven track record of generating pipeline in net new logos and expanding customer accounts. - Data-driven mindset with an understanding of pipeline management and metrics, and a focus on quantifiable outcomes derived from field marketing programs. - Proven ability to work cross-functionally across sales, business development, partner marketing, campaigns, customer marketing and marketing operations. - Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution. - Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with sales management, sales development and partner leadership, as well as extended marketing teams. - Self-motivated, innovative, with the ability to work both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously - Highly organized and efficient with the ability to develop and measure an evolving plan with strong communication and organizational skills. - Able to clearly communicate new ideas, programs, processes and outcomes to both internal and external stakeholders - Team player with the flexibility to adjust to the dynamic nature of a high-growth organization Additional highly desirable experience - Hands-on CRM/marketing automation tools, preferably Salesforce and Marketo. - Experience with tools including Splash, Jira, Tableau, Allocadia and Asana a plus. READY TO BUILD WHAT'S NEXT? LET’S GET IN MOTION. COME AS YOU ARE Belonging isn’t a perk here. It’s the baseline. We work across time zones and backgrounds, knowing the best ideas come from different perspectives. And we make space for everyone to lead, grow, and challenge what’s possible. We’re proud to be an equal opportunity workplace. Employment decisions are based on job-related criteria, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by law.