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ManagerFull-timeAWS
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
ConnectWise is seeking a Field Marketing Manager to lead and execute field marketing programs that drive sales pipeline. This role involves planning and managing tradeshows, roadshows, and other high-impact events, ensuring a consistent and high-quality experience for partners and prospects.
Key Responsibilities
- →Plan and execute tradeshows, roadshows, Lunch & Learn events, and other pipeline-generation programs.
- →Own end-to-end event execution, including logistics, vendors, staffing, timelines, and onsite delivery.
- →Serve as the primary onsite lead, managing setup, execution, teardown, and real-time issue resolution.
- →Travel to support in-person events and ensure consistent execution standards.
- →Lead onsite staff, vendors, and partners to ensure smooth, professional event execution.
- →Act as a knowledgeable point of contact for product-level conversations.
- →Support Sales teams onsite through booth staffing, partner engagement, and relationship building.
- →Partner with Demand Generation, Product Marketing, and Sales to align events with campaign goals and GTM strategy.
- →Collaborate with Partner Marketing and Social Media teams on sponsored speaking sessions, onsite content capture, and social amplification.
- →Coordinate closely with the Event Operations Specialist on budgets, lead capture processes, and post-event reporting.
- →Manage assigned event programs with clearly defined goals, KPIs, and success metrics.
- →Analyze and present post-event reporting, including attendance, engagement, pipeline impact, and qualitative insights.
- →Identify opportunities to improve onsite execution, attendee experience, and operational efficiency.
- →Support special projects or new field programs as assigned.
- →May coach or support junior team members or temporary event staff.
- →Research, analyze, and document findings to support continuous improvement of field programs.
Requirements
- ✓Ability to work independently on projects and processes with general supervision.
- ✓Proven ability to manage complex events independently with minimal supervision.
- ✓Strong onsite execution skills and comfort operating in fast-paced, high-pressure environments.
- ✓High travel readiness and flexibility.
- ✓Excellent interpersonal, verbal, and written communication skills.
- ✓Strong organizational skills with the ability to manage multiple events and priorities simultaneously.
- ✓Ability to adapt quickly to new tools, technologies, and processes.
- ✓Experience with Cvent and event technology platforms is a plus.
- ✓Bachelor’s degree in related field or equivalent business experience.
- ✓3+ years of relevant experience.
- ✓Preferred: B2B event experience.
