Brand Media Buyer, TV and Offline (Customer Acquisition and Brand Building) at Constantcontact

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started! Constant Contact is seeking a performance-focused, hands-on Media Buyer with deep expertise across Total Video (YouTube, CTV, and Linear) to drive new customer acquisition at scale. You will play a key role in expanding reach among small businesses by driving brand awareness and consideration, delivering high-quality leads and sign-ups through full-funnel video and offline media. What You’ll Do: • Develop media strategies across Total Video (YouTube, CTV, and Linear TV) focused on driving measurable new customer acquisition and brand goals. • Build cross-channel plans aligned to brand goals, CAC targets, trial sign-up goals, and audience expansion initiatives. • Execute hands-on buys across YouTube (Google Ads) and programmatic CTV/OTT (DSPs like DV360 or TTD) that integrate with offline channels to improve reach and funnel performance. • Negotiate directly with networks, publishers, and platforms to secure Private Marketplace (PMP) deals, Deal IDs, and efficient pricing for premium video. • Monitor budgets daily inside platforms to ensure efficient pacing toward brand, lead, trial, and CPA goals. • Conduct real-time optimizations across YouTube bidding, CTV placements, creative variations, and flighting to improve conversion outcomes. • Partner with Analytics to align channel performance with downstream metrics including brand lift, trial activation, and paid conversion. • Implement structured testing (creative, audiences, partners, and dayparts) with clear hypotheses and decision rules, specifically for video-first environments. • Collaborate with MarTech and Analytics to improve attribution, tracking (including view-through), and measurement accuracy across video platforms. • Work closely with Growth Marketing, Creative, and Brand to ensure video media supports global GTM priorities. Success Measures: • Total Video contribution (YouTube, CTV, and Linear) to new customer adds, brand lift, and improved CPA outcomes. • Improved reach efficiency and incremental performance supported by rigorous testing and learning. • Strong creative feedback loop that improves video performance and story resonance over time. Who You Are: • 3 to 6+ years of hands-on media buying experience, with a strong focus on customer acquisition and brand building. • Technical Platform Expertise: Extensive experience in Google Ads (YouTube) and programmatic DSPs (DV360, The Trade Desk, etc.) for OTT/CTV execution. • Strategy Expert: Strong understanding of upper and mid-funnel video strategies and tying them to lower-funnel performance. • Negotiator: Strong negotiation skills with experience managing large budgets, Deal IDs, and media partner relationships. Preferred: • SaaS or subscription-based experience, ideally targeting SMB audiences. • Knowledge of incrementality testing and measurement models (MMM/MTA). • Experience with ad verification (IAS/DV), brand safety, and performance measurement tools. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. Pay Transparency - All Full Time Employees$80,400—$100,500 USDWhy You’ll Love Us: • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands. Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions, please contact [Upgrade to PRO to see contact]. The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c) It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Notice to Recruiters and Staffing Agencies: Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.